Month: January 2023

A mission statement is one of the most important documents you will ever write. It is the foundation of your company’s identity. It tells the world who you are, what you do, and what you’re all about.

In this chapter, you’ll learn how to write a powerful mission statement that will set you and your company apart from the competition. You’ll also discover how to use a mission statement as a marketing tool to attract and retain customers. Finally, you will learn how your mission statement can help you grow your business.

The mission statement you write for your business is as important as the business plan you write. If you don’t write a good mission statement, you won’t have a good business plan, and your business won’t be able to grow. If your company doesn’t grow, it will eventually die.

## Knowing what to do with your mission

If you’re like most business owners, you probably have a vision for what you want your company to look like in the future. You may even have a rough idea of how you plan to get there. However, you may not have a clear picture of what your company is all about right now. If that’s the case, you’re not alone. Most small business owners don’t know what their company’s mission is. They have a vague idea of what they want their company to be, but they don’t really know what they’re trying to accomplish. In other words, they have no idea why they started their company in the first place. They may not even know why they want to be in business for the rest of their lives!

Fortunately, you don;t have to be a rocket scientist to figure out your mission. All you have to do is ask yourself a few simple questions. The answers to these questions will help you determine your mission and give you a better understanding of why you’re in business in the long run. In the following sections, I explain how to answer these questions, and I show you how you can use your answers to create a mission that will help your company grow and prosper for years to come.

If you can’t come up with a clear mission statement for your company, don’t worry. You don’t have to have a perfect mission statement to be successful. In fact, some of the best companies in the world don’t even have mission statements. But if you’re serious about growing your business, you need to know what you stand for and why your customers should buy from you instead of from your competitors. The clearer you are about your mission, the easier it will be for you to attract new customers and keep your current customers happy. So take a few minutes to think about these questions and write down your answers. You can do this exercise in your notebook or on your computer using a word-processing program, such as Microsoft Word or WordPerfect.

## Discovering What Your Company Is All About

Visit www.dummies for an online version of this book with bonus content and a link to a printable version of the exercise at the end of this chapter that you can print out and use to help you answer the questions in this chapter. You won’t find the answers in this book, but you can find them in the online version.

## Figuring Out What You’re All About

WHEN YOU START a business, one of your first tasks is to determine what your business stands for. After all, you want to make sure that you’re offering something that people want to buy. You also want to find out what your customers are looking for and what they expect from your products and services. You need to be clear about these things before you start selling. Otherwise, you run the risk of offering something your customers don’t want or something they can get somewhere else for a lot less money. If this happens, your business will suffer, and you may even lose your customers. In this section, I help you figure out what kind of business you’re starting and how you’re going to differentiate yourself from your competition. I also show you what to look for when you’re shopping for a product or service to sell to your customers and how to avoid common mistakes that other business owners make when they try to sell their products and/or services to their customers.

Don’t confuse your mission with your vision. Your vision is the end result you hope to achieve with your company. Your mission, on the other hand, is the reason why you started your company and the kind of company you want it to be. The two are not the same, and they shouldn’t be confused. If they are, you can end up doing a lot of things that aren’t in your best interest. For example, if you set out to be the number-one manufacturer of widgets in the United States, your mission may be to become the biggest widget manufacturer in the country. But your vision is to become a leader in the widget industry. If, in the process, you lose sight of your vision, you could end up making widgets that are inferior to those made by other companies. As a result, your company may lose customers and eventually fail. So make sure you’re clear about your vision and mission when you start your business.

If you’re having trouble figuring out what you’re all about, ask yourself these questions:

– What do I want to accomplish with my company?

Why am I starting my own business? What’s my vision for the company? What does the company stand for? What kind of products or services do I plan to offer? What do my customers expect from me? What am I going to do to make my company stand out in the marketplace?

These questions may seem like a lot to answer, but the more you think about them, the more clarity you’ll have about your business and what it’s all about. If you need help coming up with an answer to any of the questions, take some time to talk to your family, friends, and business associates. Ask them what they think you should be doing and why. You may be surprised at the answers they give you.

## Determining Your Business’s Unique Selling Proposition

I introduce you to the concept of your company’s unique selling proposition (USP). This is the one thing that makes your company different from all the other companies in your industry. Your USP is the main reason your customers choose to do business with you over your competitors, and it’s the reason they keep coming back for more. In other words, your USP tells your customers why they should choose your company instead of your competitors’.

In this chapter, you find out how to identify your USPs, how to use them to attract and keep customers, and what to do when you discover that your competitors have a better USP than you do. You discover all this and much more in the pages that follow. So read on, and good luck with your business!

Writing a video description is an important part of the video marketing process. In fact, it’s one of the most important parts of your video marketing strategy. If you don’t have a compelling video description, you’re missing out on a lot of potential traffic and sales.

In this post, I’m going to share some of the best tips for writing a killer video description that will help you stand out from the crowd and get more views and traffic to your videos.

So, without further ado, here are the best video description writing tips:

1. Keep it short

You’ve probably heard this before, but it bears repeating. The best video descriptions are short and to the point. If your description is too long, it can be confusing to your viewers. They’ll have a hard time figuring out what your video is about and whether or not they’d be interested in watching it. So, make sure to keep your descriptions short and sweet. You can always add more information to your description if you want to, but make sure you keep it to a maximum of two or three sentences. Anything longer than that and you risk losing your viewers’ attention and interest.

Also, keep in mind that your video description should be written in the third person. For example, instead of writing something like “This is a video about how to start your own business,” you should write something like, “In this video, I show you how to get started with your own online business.”

2. Write in the present tense

The present tense is the best tense to use when writing your video descriptions. This is because it makes your descriptions sound more conversational. Instead of writing “in the past” or “the future”, you should use the present. This makes your description sound more natural and conversational, which will make it easier for your viewers to relate to and understand.

For example, you could write a description like this:

“This video shows you how you can start an online business in just a few minutes. In just 10 minutes, you can get started and start making money right away. Watch this video and see how easy it is to make money online.“

3. Use action verbs

Using action verbs is a great way to make your descriptions more interesting and engaging. Action verbs are verbs that describe a specific action or behavior. Examples of action verbs include “watch” and “listen”.

When writing your descriptions, try to use as many action verbs as you can. This will help your descriptions stand out and be more interesting to your readers.

Here are a few examples of how you could use action verbs in your descriptions:

Example 1: “Watch this video to learn how to make $1,000 per month in your spare time. In less than 30 minutes, I will show you exactly what you need to do to make this kind of money. Watch the video and you will be able to start making $1k per month within a few weeks.’

Example 2: ‘Watch this short video to find out how to earn $5,000 a month online. This video will teach you the exact steps you can take to earn this much money in a short amount of time.‘

4. Use a hook

A hook is a phrase or sentence that is used to grab the attention of your viewers and get them to want to watch your video. A good hook can make all the difference in the world when it comes to getting people to click on your video and watch it.

A good example of a hook is “How to Make Money Online in 30 Minutes or Less!” This is a hook because it tells your viewers exactly what they can expect to see in the video. It also tells them exactly how long it will take to watch the video, which makes it easy for them to decide if they want to spend their time watching your video or not.

You can use a hook in your description as well. Here are some examples of hooks that you can use:

– How to Start an Online Business in 30 minutes or less!

– How can you make $10,000 in one month?

– How do I make $5k a month in my spare time?

5. Use bullet points

Bullet points are a good way to break up your descriptions and make them easier to read and digest. They can also help you get your point across more clearly and concisely.

Instead of writing a long, rambling description, try using bullet points to break it up and make it more concise and easy to read. Here is an example of what a bullet point might look like:

– How to Make $1K a Month in Your Spare Time

– In Less than 30 Minutes, I Will Show You Exactly What You Need to Do to Make This Kind of Money

– Watch This Short Video to Find Out How to Earn $5K in One Month

– This Video Will Teach You The Exact Steps You Can Take to Earn This Much Money in a Short Amount of Time

6. Include a call to action

Your video descriptions should include at least one or two call to actions. This means that your descriptions should tell your viewers what you want them to do next. This can be as simple as telling them to “click here” to get more information about your product or service, or it could be as complicated as asking them to sign up for your email list or subscribe to your YouTube channel.

Whatever you decide to include in your call-to-action, be sure that it’s something that your viewers will actually want to do. If they aren’t interested in what you’re offering, they probably won’t want to take the next step and do what you ask of them.

7. Include links

If you have a link to your website or blog, include it in the description. This gives your viewers a chance to learn more about you and what you have to offer if they are interested in doing business with you.

## Overview

The purpose of this document is to outline the steps to write a successful disability appeal letter. It is intended to be used as a guide for writers of disability appeal letters, but is not intended to replace the legal advice of a qualified lawyer.

This document has been prepared by the Disability Rights Advocates (DRA) as a resource for people who are writing a disability appeal to the Department for Work and Pensions (DWP). The DRA is a not-for-profit organisation that provides information, advice and support to people with disabilities, their families and carers, and those who work with them. DRA’s work is funded by the DWP, the Department of Health, the Welsh Government, the Scottish Government, and the Northern Ireland Department of Justice, Equality and Law Reform (DJEALR).

## Introduction

If you are writing to appeal against a decision made by DWP about your benefits, you will need to write an appeal letter to the Social Security Adjudicator (SSA) who made the decision. This letter is called a “disability appeal”.

It is important that you write your appeal letter in a way that makes it clear to the SSA that you are appealing against the decision made about your benefit. If you do not do this, your appeal will be rejected and you will not be able to appeal again.

If your appeal is successful, you may be entitled to a higher level of benefit, or to a different type of benefit. You will also have the right to ask for the decision to be reviewed. This means that the decision will be re-examined by a different DWP decision maker, who will decide whether or not you are entitled to the benefit you are asking for. If the decision is still against you, you can appeal this decision to the First-Tier Tribunal (FTT) or to the Upper Tribunal (UT). You can find out more about these tribunals on the DWP’s website.

## What is a Disablity Appeal?

A disability appeal is a letter you write to an SSA, asking them to review a decision they made about you and your benefits. The SSA is the person who makes decisions about whether you are eligible for benefits or not. They are also the people who make decisions about the level of benefits you will get, and about how much you will have to pay towards the cost of the benefits you get. The DWP is responsible for making decisions about your entitlement to benefits, and for deciding how much money you get and what you have to do to get it.

You can only appeal against decisions made by SSA if you have been given a decision notice. A decision notice tells you what decision has been made, and tells you that you have a right of appeal against this decision. The decision notice also tells you where to send your appeal, and gives you a deadline for sending your appeal. The deadline is usually 21 days from the date of the decision notice, but this can be extended if you ask for it to be extended. You can ask for an extension of the deadline for up to three months at a time, but you can only ask for one extension in any 12 month period. If your deadline passes and you have not sent your appeal within the deadline, you have lost your right to appeal. If this happens, you must start again from the beginning. You cannot appeal against the same decision more than three times in a 12-month period, and you cannot ask for a review of a decision you have already asked for three times.

You must write your disability appeal within 21 days of the date on your decision notice (unless you have asked for an extended deadline). If you have more than one appeal to make, you should write them all within the same 21-day period. You should send your appeals by post to the address on the front of the notice. You must also send a copy of your appeal to your local DWP office, and keep a copy for your own records. You may also need to send copies of the appeal to other people, such as your GP, your local Social Services department, and any other people who have been involved in helping you to get benefits. You do not have to send these copies by post, but it is a good idea to do so, as it will help you to keep track of who you have sent copies to, and who has received copies from you.

When you have written your appeal and sent it to the right people, you need to wait for a response. This response will tell you if your appeal has been accepted or rejected, and if it is accepted, it will also tell you what your next step will be. If it is rejected, the reasons why it has been rejected will be included in the response.

## What Is Trauma?

Trauma is defined as:

“An experience that is associated with intense fear, helplessness, or horror, and that leaves a person with a lasting sense of threat, danger, or threat to self or others” (National Institute of Mental Health [NIMH], 2018).

In other words, trauma is an experience that causes a person to feel as though their life or the life of someone they care about is in danger. Trauma can be physical, sexual, emotional, or psychological. It can occur in the past, present, or future.

The most common forms of trauma are:

– Childhood abuse: This includes physical abuse, sexual abuse, emotional abuse, neglect, and other forms of maltreatment.

– Adverse childhood experiences: These are experiences that occur before the age of 18. Examples of adverse childhood experiences include:

– Exposure to domestic violence, sexual violence, or other types of violence in the home, such as witnessing domestic violence between parents or witnessing a parent being physically or emotionally abusive toward a parent or caregiver, or having a parent who is addicted to drugs or alcohol, or who is mentally ill.

– Experiencing a natural disaster such as a hurricane, earthquake, tornado, or flood, or experiencing a traumatic event such as the death of a loved one, the loss of a job, or a serious illness or injury to a family member or loved one.

– Witnessing or being the victim of a violent crime such as murder, rape, robbery, assault, or carjacking, or witnessing or being a victim of other crimes such as domestic violence or child abuse.

– Exposure to community violence such as gang violence, neighborhood violence, school violence, community violence, and gun violence.

– Traumatic event: A traumatic event is a life-altering event that causes the person who experiences it to feel threatened, unsafe, or in danger of death or serious injury. Traumatic events can include war, terrorist attacks, natural disasters, accidents, violent crimes, and interpersonal violence. They can occur at any time in a person’s life, including in childhood, adolescence, adulthood, and old age.

– Post-traumatic stress disorder (PTSD): This is a mental health condition that can develop after a person is exposed to a traumatic experience. Symptoms of PTSD can last for months, years, or even a lifetime.

They include:

– Re-experiencing the traumatic event in the form of flashbacks, nightmares, or thoughts about the event

– Avoiding thoughts, feelings, or situations that remind the person of the trauma, or avoid people, places, or things that remind him or her of the traumatic experience

– Hyperarousal symptoms, which can include trouble sleeping, irritability, and hypervigilance, or increased startle response

There are two types of PTSD: acute and chronic. Acute PTSD is a type of PTSD that occurs after a single traumatic event. Chronic PTSD occurs after more than one traumatic event, and it may take longer to recover from chronic PTSD than from acute PTSD.

## Trauma and the Brain

When a person experiences trauma, his or her brain is affected. The brain is made up of billions of nerve cells called neurons. Neurons communicate with each other through electrical and chemical signals called neurotransmitters. The neurons of the hippocampus, an area of the brain that is important for learning and memory, are particularly sensitive to the effects of trauma. The hippocampus is also involved in the regulation of emotions.

When the hippocampus is damaged by trauma, it is no longer able to communicate with other neurons in the brain. As a result, a person who has experienced trauma is unable to learn new information, and he or she may also have difficulty regulating emotions. These changes can be long-lasting, even if the person has not experienced a trauma for many years.

Research has shown that people who have experienced trauma are more likely to suffer from mental health problems such as depression, anxiety, and substance abuse. They are also at greater risk for developing physical health problems, including heart disease, stroke, diabetes, and cancer.

## The Effects of Trauma on the Body

People who have been exposed to trauma are at increased risk for a number of physical health conditions. These conditions include:

– Heart disease

– Stroke

– Diabetes

– Cancer

– Chronic pain

– Depression

– Anxiety

– Substance abuse

– Suicide

– Suicidal thoughts or attempts

Studies have also shown that trauma can have an impact on the immune system. The immune system is the body’s defense system. It protects the body against infection and disease. When people experience trauma, their immune system may not be able to function properly. This can make them more susceptible to infection and illness.

## How Trauma Affects Children

Children are more vulnerable to trauma than adults. This is because their brains are still developing, and they have not yet learned how to cope with difficult situations. Children who are exposed to traumatic events before they are old enough to understand what is happening to them are at higher risk for emotional and behavioral problems. They may have trouble regulating their emotions, and may act out in ways that are harmful to themselves or to others. They also may have difficulty sleeping, eating, and concentrating. Children who experience trauma are also more likely than adults to develop physical health issues such as asthma, eczema, and allergies.

Trauma can have a lasting impact on a child’s development. For example, a child who has been abused by a caregiver may grow up to be an adult who is aggressive, hostile, and unable to form healthy relationships with other people. A child who experiences trauma may also be less likely to learn how to take care of him- or herself. This may lead to problems with self-care such as poor hygiene, poor eating habits, and a lack of sleep. These problems can lead to chronic health conditions such as diabetes, asthma, and heart disease.

Children who experience multiple traumas are at an even greater risk of developing physical and mental health issues as adults than children who experience a single trauma. For this reason, it’s important to help children cope with traumatic events as soon as possible. It’s also important for adults who care for children to be aware of the signs of trauma in children, and to know how to respond when they see these signs. For more information about how to help a child cope with trauma, visit the National Child Traumatic Stress Network (NCTSN) website.