How to Send Letters and Envelopes in UK and Abroad at the Best Price
In this digital age, to many, sending letters by post is a bit of an enigma. You know it exists, and you may even know what to do with a letter or envelope, but do you really understand how the system works?
There are many uses for this time-honoured tradition that is still very much alive and well both in business and personal life. In this guide, we will address (pun intended) the main types of letters, their purposes, and how to send them.
The first thing to determine is that you are not sending any prohibited items. The Royal Mail has a long list of prohibited and restricted goods that you can’t send by post. In most cases, they apply to parcels and packages, but there are some items that can fit in an envelope that are restricted. Visit Royal Mail’s website to see the list of prohibited and restricted articles.
What is Mailform?
Mailform.io is the easiest way to send a letter, document, form or PDF via USPS Mail. The Mailform app exists in the cloud, which means you can access it from any browser, on your desktop or on your mobile device. You do not need to sign up for an account or subscription or anything like that. Just upload a document, enter the addresses, pay and send. We make it really convenient to send physical mail, from the comfort of your home or office. Mailform already has a lot of incredibly useful features for consumers and small businesses that make it a convenient way to send a letter online:
Multiple Printing Options: With Mailform, you can print in color, black and white, or single or double sided. This gives you the flexibility you need, no matter what you’re looking for.
Tracking Numbers: Get USPS Tracking numbers for USPS Certified Mail, USPS Priority Mail and USPS Priority Mail Express, and get FedEx Tracking numbers for FedEx Standard Overnight
Bulk Discounts: As your volume gets bigger, your price per piece automatically gets discounted.
Bulk Business Mail: Easily send mail to multiple recipients. Perfect for sending demolition notices, abutter’s notices, settlement notices, past due invoices, medical recall letters, and more.
Multiple Integrations – Quickbooks, Harvest, Xero, Google Doc, Box, Freshbooks, FreeAgent – this is perfect for sending invoices. Mailform automatically imports your invoices or documents from the service of your choice, and makes it super easy to print and mail the relevant ones. Thousands of invoices have been sent using our integrations, and businesses on average recover 52% of the invoices they mail out. : Mobile app for frequent users, available on the Google Play store.
Multiple Speed Options: USPS Priority Mail Express, USPS Priority Mail, and USPS First Class Mail and USPS Certified Mail. You can tailor your orders to match your cost and speed options. Priority Mail Express is the fastest service we offer, followed by USPS Priority Mail, followed by Certified/First Class mail. To learn more about how our USPS Priority Mail services work, head over to: https://www.mailform.io/lp/usps-priority-mail : Easily get your entire team onto Mailform, under centralized and invoiced billing. Perfect for insurance companies, engineering firms, and other teams who need to send mail together.
How much will it cost to send Standard Mail within New Zealand?
Before you send a letter overseas:
Post your mail in the Standard Mail slot of a New Zealand Post street posting box or at an NZ Post store. You can find a street posting box or NZ Post store by using our locator tool. Or if you’d like to get a My NZ Post Business and have your mail picked up, talk to us today.
A KiwiStamp will always be worth the required postage to send a medium letter on the day it is used/mailed (currently 800.70). KiwiStamps purchased now can continue to be used in the future even if the required postage changes.
Yes. The KiwiStamp has been designed for easy use on Standard Mail Medium letters, but is also valid postage on all Standard Mail Large and Oversize letters, domestic parcels and most international items. If you’re using KiwiStamps in this instance, it’s likely you’ll need to use a combination of KiwiStamps and denominated stamps to make up the total required postage for the item.
If you want to use denominated stamps to send your international mail items, that’s not a problem. Just make sure you’ve got the right postage amount and that the stamps are firmly fixed to your item.
If you want to use KiwiStamps, that’s fine too – but it’s likely that you’ll need to use a combination of KiwiStamps and other denominated stamps to make up the exact value of the required postage (as KiwiStamps are worth exactly 800.70). Postage costs for sending items internationally is made up of various components such as weight, size and destination you’re sending to. This is unlikely to equal the exact value of multiple KiwiStamps.
* There are some international items that you are unable to pay for using stamps. These include International Economy as well as the majority of our business services (which require the use of a PermitPost impression instead of a stamp). When paying for international parcel services with stamps, you are required to pay the GST on the component of postage that is paid for by stamps.
You have asked for, and we have agreed to provide, postal services from New Zealand Post Limited (“Services”). These Service Terms, and the current version of our General Terms, together form the agreement with you to provide the Services. Please read both sets of terms carefully. The current version of the Service Terms applies whenever you use the Services. If the Service Terms are not consistent with the General Terms, the Service Terms have precedence for these Services.
By starting to use the Services, you are deemed to have accepted the General Terms and these Service Terms. No amendments proposed by you apply, unless different terms are specifically agreed with you in writing by one of our General Managers.
Service terms & specifications
Our prices for the Services are based on our standard rates (sometimes called “card rates”), current at the time you lodge your item for delivery. If your pricing schedule does not specify a discount, you must pay the card rate for that Service.
We can only deduct the discounts from the client account codes (sometimes called “TPIDs”) linked to your pricing schedule. Please notify us if you open a new TPID, so we can link it to the correct pricing schedule.
Items franked using a Digital Postal Meter (“DPM”) do not receive the discounts in your pricing schedule. Those items will be charged at the rates set out in the relevant DPM package.
If we re-weigh or re-measure your item, we may charge any higher applicable cost to your account. Our decision as to weight or measurement is final.
We may change our card rates at any time on 30 days’ notice . As noted in clause 11 of the General Terms, if you don’t want to pay the new prices, you can stop using our Services from the date the new prices apply.
We may apply a Temporary Continuity Cost surcharge (“TCC surcharge”) to the pricing (excluding Medium letters), where we are affected by demonstrable material temporary cost increases beyond our control. Any applicable TCC surcharge will be reviewed regularly when in effect and any changes will be notified on our website, but for the avoidance of doubt will be effective immediately.
We are not in a position to know what is in any item given to us for delivery, and we will not be deemed to be aware of the contents. You are not released from your obligation to check the goods comply with the specification for the Service used, just because we have accepted them for delivery.
We limit our liability to you as set out in the Postal Users’ Guide, in particular our liability for the Services is limited to direct loss of, or damage to, your item, and only up to a maximum (including GST) of:
for any letter (less than 260mm x 385mm x 20mm x 1kg);
$250 for any other postal item for delivery in New Zealand or internationally;
5000,000 for any courier item for delivery in New Zealand or internationally,
Mindomo is a user-friendly mind mapping software that helps you create online mind maps with ease. All you have to do is click the “Create” button from the dashboard. Afterward, you can either choose a blank mind map or a mind map template from the various lists displayed on your screen.
There are many categories of templates you can browse for inspiration, or you can use the search bar to find what you’re looking for. The design and the structure of the information are composed. All you need to do is to fill in the placeholders.
How to Write an Essay
Getting Things Done
Design a business plan
2. Build your mind map from scratch
Create your own amazing mind maps from scratch using mind mapping software. Add your ideas and customize the layout and the design as you imagine. The possibilities are endless. Add documents, images, videos, audio files, icons, or links to have all the information you need in a compact design.
Mind Mapping Techniques for Students
If you’re not sure how to start creating mind maps, check out our Mind Mapping 101 course . It will walk you through the exact process you need to follow to create mind maps for homework assignments, note-taking, group work, studying and more.
Once you have the basic process down, you can create your first mind map. To get started, you’ll need a writing utensil and a piece of paper. If you want something more flexible and fun, try an online mind mapping tool. With a web-based tool, you have the ability to customize your mind map to meet your specific needs and access it from anywhere at any time.
A tool like MindMeister lets you create flexible mind maps that grow to fit your ideas. And, they can be accessed online or on the go with a mobile app, ready when inspiration strikes. Online maps can include text, links and more. With a paid educational plan , you can attach documents and images to your maps. You can create as many maps as you want — all paid plans include unlimited mind maps. When you’re finished, export your map as a PDF, an image or a Word or PowerPoint file. Don’t want to make the plunge just yet? Try MindMeister’s free version and upgrade at any time.
15 Mind Map Examples for Students
Now that you know the basics of creating a mind map, let’s take a look at some of the ways you can use them in school. Use these 15 examples to find inspiration for the different ways you can use mind mapping to study and write more effectively. Who knows, you may even get better grades, too!
1. Brainstorming mind map
Mind mapping is one of the best brainstorming techniques out there . Draw a mind map when you’re trying to come up with ideas for an essay, project or any other creative task — it can really help get your creative juices flowing.
If you run out of ideas in one session, try drawing blank branches into your mind map. Our brains don’t like unfinished business — this tricks your brain into looking for creative ways to expand our mind maps.
2. Note-taking mind map
Instead of transcribing what your teacher says, mind maps compel you to actively think about what you hear. Don’t write full sentences — stick to jotting down essential keywords and meaningful images. This way, you save time both during the lesson and afterward when you review your notes.
3. Memorization mind map
Mind maps can help you memorize all kinds of information , from vocabulary to important names and dates you need to know for your history exam. Build your memorization skills by hiding branches and trying to recall the hidden information — check how you did by revealing the collapsed branch. After some time, you’ll easily remember the contents of your mind maps.
Mind maps utilize all our cortical skills and activate the brain on all levels, making it more alert and skillful at remembering. The attractiveness of mind maps makes the brain want to return to them and encourages the probability of spontaneous recall.
4. Reading comprehension mind map
Old novels, highly scientific articles and scholarly essays can be full of unfamiliar words, and their complex structures can make them difficult to understand right away. Creating a reading comprehension mind map will help you group ideas together, identify troublesome words to add to your vocabulary and eventually cut through the confusion.
To do this, break the information down into smaller, more manageable chunks. Make a list of unfamiliar words and other questions that turn up while you read. Later, research the troublesome words and bring up these further questions in class. You can go back to your map to review the text before an exam.
5. Group project mind map
Dreading group projects? Mind maps can help change that. An online group project mind map makes it much easier to visualize what needs to be done and work together with your teammates to accomplish everything.
With MindMeister, you can easily share your mind map with all team members so that everybody can access and edit it at the same time. In a paid plan, you can assign tasks to your team members right inside the mind map to ensure everybody knows what they need to do, and everyone can link their files directly into the map.
6. Class presentation mind map
Mind maps are a great way to present information . For example, you could use a mind map instead of a slideshow to present a class report. Take a look at the video below to learn how to create a slideshow for a book report in less than three minutes.
7. Homework mind map
Never forget another assignment again — a homework mind map can keep you on track throughout your course. Stay organized by creating a to-do list, adding deadlines to each assignment and any necessary reading materials directly in your map. As you complete tasks, check them off of your to-do list.
8. Essay mind map
Mind maps can not only help you brainstorm what your essay will focus on, but they’re also great for collecting arguments and quotes from the various sources you want to cite. Outline the structure of your essay using mind maps to capture all of your ideas and research in one place. You can even show relationships between arguments by drawing connections between topics.
9. Exam preparation mind map
Additionally, you can note down instructions from your teacher and other information about the exam, such as date and time, format (essay, multiple-choice, etc.), what you need to bring (calculator, pens, ruler) and so on.
If you became jobless in Pennsylvania, you may be eligible for Unemployment Insurance benefits. There are certain guidelines to qualify for the unemployment benefits as per the federate and state rules. You can avail these benefits by approaching the Unemployment office in your area.
If you need assistance regarding your job search or you want to look for jobless benefits, you have landed in the right place. This article is devoted to offering important links to some of the main offices and department to aid you with important information. This is the ideal place to ensure your eligibility for PA unemployment compensation. You can also find the answers to some of the most complex questions related to unemployment compensation.
How Long Does It Take To Get Unemployment In Ny
You should file your claim during the first week that you are either totally or partially unemployed. Waiting longer to file a claim can mean that you lose benefits. If you have worked four or more days during a given week, or if you were paid more than $504 gross pay during a 7 day period, then you must wait until the following Monday to file your claim if you have still not found a job by that time.
Typically, if you are eligible to receive unemployment benefits, your first payment will start within 2 to 3 weeks after your claim is first made and then processed. There are certain situations in which additional information is required before an application can be processed and payments can begin. If there are gaps in the information that need to be filled in, you will receive notification from the Department of Labor. This could result in delayed payments and you wonât receive benefits during this time period. If your claim status is listed as âpendingâ then it is likely that there was a need to gather additional information in order to complete and then process the claim.
Are You Available And Actively Searching For Work
To maintain your eligibility for unemployment benefits, you must be able to work, available to accept a job, and looking for employment. If you’re offered a suitable position, you must accept it. For the initial unemployment period, whether a position is suitable depends on several factors, including the level of skill and training required, the similarity between the work and your previous employment, how much the position pays, and the distance between the job site and your residence. However, as time goes on, you will be expected to modify your standards and consider accepting work that requires less skill or that pays lower wages.
You must conduct a reasonable search for work, which includes applying to at least two jobs and conducting at least one other work search activity per week. You should keep a record of your job search efforts, including the employers you have contacted, the dates you made contact, and the outcome. The Pennsylvania Department of Labor & Industry may contact you or your employer contacts to verify your efforts.
How And When Do I Apply For Employment Insurance Benefits
You must provide all the information required by Service Canada, including information relating to your job and why you stopped working. Check with Service Canada to find out what documents you need to apply for employment insurance benefits. You will also have to provide your social insurance number.
After receiving your appeal request, a hearing will be scheduled before an administrative official called a Referee. The Referee will receive evidence from both you and your employer and issue a written decision. If you disagree with the Referee’s decision, you may appeal to the Board of Review by the date stated in the Referee’s notice of decision. If you disagree with the Board’s decision, you have 30 days to appeal to the Commonwealth Court of Pennsylvania.
Optimizing your title: This is one of the most important things that you can do to ensure that your title ranks in Google, as well as attracting an audience. This screenshot of the Moz resource on title tags helps you optimize your titles effectively:
Understand your target audience
If you don’t know, then it’s time to talk to them directly. Sit in on sales and support calls, read through call transcripts, and conduct customer surveys. Don’t just read through reviews and testimonials. Find out their pain points and reasons for not choosing your brand over another.
Create a persona for your SEO copywriting efforts. Without a specific target persona, your copywriting will go off the mark and fail to boost ROI. Try creating a persona using a customer survey to target the closest replication to your website’s ideal visitor." — Harriet Chan, Co-founder and Marketing Director of CocoFinder
Jot down topic ideas
Use information from your customer research to brainstorm topic ideas. You can turn questions into blog posts. Plus, you can use tools like Frase and BuzzSumo to find additional ideas revolving around the topics you came up with.
See if you can develop clusters to cover topics adequately. Frase is excellent for this—it shows various LSI keywords/topics so you can ensure your content is in-depth. This will come in handy when creating your outline.
The most common mistake we see in SEO copywriting is not going deep enough into the topic. People hear ‘content is king’, so they write for the sake of writing. Instead, they should think about the reader, not the robot. Why is the person searching for this bit of information? How can I provide an answer that is succinct, valuable, and provide them with the answer they’re looking for? — Steven Jaenke, Founder & CEO of Digimark
Perform keyword research
But don’t just look at the numbers—look at search intent as well. For instance, you can categorize search intent as informational (looking for answers), transactional (looking to buy), or navigational (looking for a specific brand, website, or page).
Then you can take it further by classifying the keywords based on the customer journey—top, middle, or bottom of the funnel. The closer to the bottom, the higher the intent to purchase. It’s ideal to start from the bottom to get higher conversions at the get-go.
Phase two: Writing winning copy
Analyze the first page of Google (aka your competitors)
So analyze their sub-headings to see what they cover. Tools like Frase speed this up by pulling the top 20 pages from the search engine results page (SERP), then laying out their h2s in an easy-to-see format.
Otherwise, click through the top 10 results and look at their structure. See what sub-topics to cover and what they’re missing. Cover the gaps in the content by gathering the h2s from the top 20 (or even 30) pages for the search term.
View the "people also ask" section
Scroll below the ads in Google and you’ll see a "people also ask" section. Here, you’ll find hidden gems to add to your content. Include these questions and answer them thoroughly, so Google (and your readers) find your blog post comprehensive and share-worthy.
Identify rich snippets
Certain search terms bring up maps, signifying a local search. Others may showcase recipes, images, product listings, or answer boxes. See how you can get your content into rich snippets that appear for your search term.
Outline your article
Now, it’s time to create your content outline. Using your research, create a rough outline with h2s covering the sub-topics your competitors are discussing. And the questions in the "people also ask" section. Your outline will evolve as you conduct additional research.
Create your ugly first draft
Some argue against writing ugly drafts, but brain dumping gets you past writer’s block and blank pages quickly. Take all the information you gathered and get them on the page. Then go through it and reorganize it so the flow is fluid.
Make a pretty final draft
Six Elements of SEO Copywriting
That’s because if your content is useful and interesting, but it takes a long time for your page to load fully, your visitors will leave, because their attention span is short. They leave because of a bad user experience.
In our example, the history shows that Psychology Toda≥≤≤÷y had a load time of 2.58 seconds on January 10, 2015. The page size was 1.6 MB at the time. Today, the page size has been reduced to 1.5 MB and the load time improved to 770 milliseconds. This is what SEO firms check first and so should you.
This case study reveals how Smashing Magazine experienced an impressive boost in their conversion rate when they cleared their database of all of the clutter that old plugins had created, then merged all of the databases into one.
Phase 3 of the SEO copywriting process: Editing your text
Once you’ve finished writing your piece, you’ll have the first draft of your article. This first draft is the thing you will improve upon in the final phase of writing. The final step will still take quite a lot of time.
The editing phase is the phase of the SEO copywriting process in which you should ‘kill your darlings’. Don’t be afraid to throw stuff out. You should read and re-read and re-re-read your post and correct any awkward sentences, unclear phrasing, and jumbled paragraph structures. Here are five steps to take in order to thoroughly edit your article.
Step 1: Read slowly (and out loud)
You can start this phase by reading your piece slowly (and even out loud, this can really help). Each sentence should be grammatically correct and the spelling must be flawless. You need to be very critical of your own work.
Step 2: Focus on sentences
Start by making sure each and every sentence is correct. Focus on the spelling of words and rephrase awkward formulations. Make sure sentences are grammatically correct and check for readability: make sure your sentences aren’t too long.
Step 3: Focus on paragraphs
If all sentences in one paragraph are approved, look at the structure within a paragraph, focusing on that first sentence. Does that first core sentence really capture the thing you wanted to say in that specific paragraph? Are the sentences within a paragraph presented in a logical order? Do you use transition words in order to make the connection between sentences clear?
Step 4: Check text structure
You should also check your headings and subheadings. Make sure your focus keyword is in one of those headings and subheadings. But equally important, make sure the headings help your readers to grasp the structure of your text. In the article on how to use headings on your site, we explain how to use them.
Step 5: Ask for feedback
The very final step in your SEO copywriting process is getting feedback. After editing your text, you should ask people for feedback. At Yoast, all the posts we write are read by at least two of our colleagues before we publish them. Feedback allows for the perspective of someone other than the writer and almost always leads to vast improvements in the post.
It would also be useful to let someone from your audience proofread your post to test whether the message is communicated properly. Also, feedback from someone with professional writing and grammar skills, such as an editor, will help you improve your blog post even further.
Use Yoast SEO
While editing your text, you will find our Yoast SEO plugin really useful for SEO copywriting because it helps to optimize your text for search engines and to make your text more readable. For a detailed overview of how to use Yoast SEO when optimizing your content, you should read our post about the content analysis feature in Yoast SEO. The plugin analyzes content in various different languages, so you can benefit from using the plugin, even if you are not writing in English!
SEO copywriting for international sites
Writing well is hard, writing well in multiple languages is even harder! If you own websites for multiple regions and languages you know this is true. Translating content can be a tricky business, because of the phenomenon of false friends in different languages. False friends refers to words that look alike in two different languages, but actually mean something different.
Getting translations probably is the easiest. But it’s also the most tricky one. Are you sure your translation sends the same message and has the same tone of voice as your original article? That’s hard to judge if you’re not a native speaker. Therefore: always have a native speaker check the copy. At least.
Creating new content by your local team is the safest choice, with probably the highest quality result. However, it is very time consuming and you’re not taking full advantage of the content that’s already there.
Therefore we’d advise to “transcreate”: take what you already have as a basis, but rework it so it fits the local target group. Make sure native speakers that know the local market create this content. If you’d like to know more about this, read my article on creating great copy in multiple languages.
“Don’t make the keyword the focus. Instead think about what you’re trying to say and then think about where the keyword fits into what you’re trying to say,” Daryn says. “Especially with your titles — I think it’s really easy to see a keyword and be like ‘here’s a title that makes sense for the keyword’ and then be done. I would say go back and rework it and rethink it to try and find a way to make it sound as natural and as fun and as fitting your brand as possible, because there are likely many ways to write that title that could be way more engaging than ‘X Tips About Keyword.’”
Chapter 1: Art and Science
Finding Your Audience
One of the best tips when it comes to SEO writing is to know your audience. Who are you writing for? What type of writing style or tone do they gravitate the most towards? And more importantly, what type of help do they need?
If they’re looking for help learning about a certain task, they may prefer a detailed post that explains an intricate step-by-step process. A good example would be detailed recipes such as the one found below.
Finding Your Intent
Finding Your Keywords
To make sure that your article will find its way to the search results of your chosen audience, you have to make sure that it is Search Engine Optimized. One of the most important ways you can ensure that your article ranks are through keywords.
Let’s say you were looking to learn about aggregate rating schema for the first time. You could use keywords such as “what is aggregate rating schema” or “aggregate rating schema definition.” They’re short and straight to the point.
However, let’s say you already know about aggregate rating schema and instead you want to learn how to integrate it onto your site. Then, you could use the keyword “how to add aggregate rating schema with coding”. It’s longer, but that extra info is needed for Google to understand what you need.
Chapter 2: Wordsmith vs. Wordplay
Now that you’ve figured out your audience, search intent, and keyword, you’re ready to write. As I mentioned earlier, SEO copywriting is all about finding a balance between what searchers need and what search engines are looking for.
Writing Your Content
First, let’s talk about your content. How long it will be should depend on your target audience. Let’s say you want to target people needing help with an overheating engine. They won’t have time to sit and read through a 2,000-word article. You need to give them tips that they can digest as fast as possible, in a format that they can read easily.
At the same time, you have to take note of your tone. In this situation, you wouldn’t want to read an article written like a scholarly essay, would you? You want something straight to the point. With short sentences. And that is conversational and easy to read.
Writing Your Headings
The H1 is usually the title, which in this case could be “What To Do When Your Car Overheats”. The H2 are your subheadings, these can be used to help feed searchers information faster. These could be points such as “Pull Over”, “Add Coolant”, and “Call For Assistance”. H3s, H4s, H5s, H6s, and so on will be used for additional information. For example, your H3 could be a section about “How To Add Coolant To An Overheating Car”.
Writing With Keyword Integration
Lastly, but definitely not least, we have keyword integration. Keywords are one of the most important factors in a page. It tells Google exactly what your page is about. That’s why it has to be integrated seamlessly into your content.
Make sure you have your keyword on your title. Then, as a rule of thumb, try to place your keyword in 1% of your content. This is called keyword density. You also want to make sure that these are spread evenly throughout your content.
Use the ASMR formula to make consuming your content effortless
Most people will decide whether your post is what they’re looking for based on the quality of your intro. A good intro will keep them reading, and a lousy intro will send them straight back to the search results.
Boost your CTR with these three title tag “hacks”
A. Add “power words”
B. Add parentheses
C. Add the year in your title
Break Up Content with Optimized Headers and Images
“Not only does [using headings] make your content easy to read and digest, you can also add your keyword in there, and H2s and H3s are more heavily weighted than normal body copy in terms of keyword value,” Ellie says. “In the same vein of breaking up the content, images are great. You can optimize the alt tags for your keywords as well.”
If you’re including a visual example of the keyword topic, you could write alt text like “image content description, an example of keyword.” If you’re writing a pros and cons post, you can use “Pros of Keyword” as your section header instead of just “Pros.”
“Your content needs to feel easy to grasp, and the best way to do that is to give people little tastes here and there,” Daryn says. “If you have a really long list, maybe give bullets up front like ‘Here’s the list you’re gonna get. Now read all the details.’ Or if it’s a story with a lot of facts, give subheaders. Barricade it in its own little section with a bullet or a header and don’t try to include multiple ideas per section because that’s not how people read online.”
Consider the Type of Content You’re Creating
The best practices for optimizing a blog post aren’t exactly the same as the steps you’d want to take when optimizing a web page. You need to account for the differing intentions of visitors arriving on those different types of pages and how you expect them to get there.
“The difference between a blog and a product page is that there is less content to work with [on the webpage], but you still want to use alt tags on your images, have the keyword in the metadata and you want to be natural,” Ellie says.
However, on a product page, you shouldn’t include as many internal links as you would in a blog because you’re not trying to create a web of content in the same way and you want visitors to stay focused on your product and on making a purchase decision.
While the main goal of a blog post is to attract traffic and get visitors to initially convert, solution pages aim to educate users about your solutions and landing pages aim to get visitors to submit information. The differing primary purposes can make it more difficult to optimize your copy around a keyword.
“Keywords are often so much harder to work in [on a webpage],” Daryn says. “You have a limited amount of copy to work with, all of which must adhere to a highly rigid structure, and you don’t necessarily have flexibility in terms of what information you can include — you can’t compromise on the information and message you’re conveying.”
A product page might only have five sections, and three of the five could be focused on specific features, making it impossible to work in the keyword naturally more than twice on the page. If that’s the case, Ellie says do the best you can and focus on optimizing the technical aspects of the page while creating the best user experience possible.
If your headline stinks, nobody is going to click through to your website. Don’t be like me. Set aside a substantial amount of time for brainstorming headlines. It may feel like a waste of time at first, but trust me—when your organic CTR skyrockets and your pageviews go through the roof, you’ll be happy you did it.
What is SEO copywriting?
Have you sat through many a meeting listening to the head of marketing drone on about search engine optimisation? Perhaps you’re confused about long-tail and short-tail keywords? Or you just don’t know your PPC from your SERP?
SEO is the means of helping a website appear as high up as possible in the search engine results page (otherwise known as SERP), whether that’s Google, Bing, Yahoo or any other. There are a number of web design and development factors which influence this. However, SEO copywriting involves weaving keywords and phrases that your target audience would use to find you into your website’s content.
SEO copywriting fits into the larger field of search engine optimisation which utilises a range of tactics, including link building, mobile optimisation, load speeds, and content strategy techniques to ensure your site is device and user-friendly, promotes unique and insightful content and provides essential details.
Why is SEO important?
Here’s why: “most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages. If your business is selling products or services over the internet, you want your website to be listed before your competitor’s websites.” (The Balance)
One benefit of SEO is that in and of itself it’s free. Unfortunately, it’s also time consuming. You’ll either need to have a member of your team looking after your SEO, which includes optimising your web and blog content, or you’ll need to hire a freelancer content marketer or outsource your content marketing to an agency. That means there will be an unavoidable cost to you in the long run.
It also doesn’t work over night and can take months to be effective. According to Josh Steimle, “many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months. At some point, you may see your results taper off, and then it may be a matter of maintaining results rather than growing them.”
What is SEO copywriting?
SEO copywriting is exactly as it sounds. You’ve got the SEO part: optimizing for search engines, and you’ve got the copywriting part: writing for the purpose of marketing or advertising. SEO copywriting is basically the creation of SEO content—but while content can refer to an infographic that you place into a blog post or a video you create and optimize for YouTube SEO, copywriting refers to the actual words in the written parts of your content.
1. Understand (and match) keyword intent
For the most part, this list of SEO copywriting rules is assembled in no particular order—I don’t necessarily think rule #4 is more important than rule #8. That being said, I’m kicking things off with keyword intent for a specific reason: It’s fundamental to your SEO success.
Real quick for anyone who’s unfamiliar or in need of a refresher: “Keyword intent” refers to the reason people search for the keyword you’re thinking about targeting. Generally speaking, there are three broad types of keyword intent:
Since it’s in Google’s best interest to deliver its users top-notch search results, it rewards marketers who closely match keyword intent. If you tried to target the keyword “history of valentine’s day” with the pricing page for your flower delivery service, you wouldn’t perform very well in the organic search results. Why? Because you’d fail to match keyword intent.
Whether you’re writing copy for your homepage, a blog post, or a product description, effective SEO copywriting starts with an appreciation for the importance of keyword intent. Think carefully about what users are looking for, and then do your best to give it to them.
2. Get to the point
I’ll admit it: I’ve been known to write a lengthy introduction every now and then. As valuable as that may be for those writing term papers or Dickensian novels, when we’re talking about SEO copywriting, we have to keep in mind the ultimate goal: to create relevant content. Relevant content, after all, is the stuff Google puts at the top of the organic results.
Though creating relevant content is largely about matching keyword intent, that’s not the only consideration; it’s also important to prove to Google that your content is pertinent. As I’ve learned first-hand, an effective way to prove the pertinence of your content is to target your main keyword early on in your copy.
50 words in and the writer’s already targeted her main keyword three times. Is that the sole reason this post tops the organic results? No, but it’s certainly one of them. Take a page out of the HubSpot playbook and increase keyword density at the beginning of your next blog post.
3. Refrain from keyword stuffing
To be clear, there’s an important difference between increasing keyword density at the beginning of your next blog post and engaging in what’s known as keyword stuffing—the practice of excessively targeting your main keyword in an attempt to improve organic search performance. Whereas the former is a fair-and-square way to demonstrate the relevance of your content, the latter is an outdated form of cheating.
I recommend staying away from keyword stuffing for a couple different reasons, one of them being the fact that it’s a tremendous waste of your time. I mean, c’mon, it’s 2020, people. If you genuinely believe that Google still falls for stuff like this—
“Email subject lines are important because email subject lines determine whether or not people open your emails. It’s imperative that you A/B test your email subject lines because otherwise you’ll have no idea which email subject lines work best and you’ll be left with middle-of-the-road email subject lines that nobody cares about.”
The other reason I suggest you refrain from keyword stuffing is that it makes for horrendous user experience. Nobody wants to read something that’s clearly written to appease an algorithm. If you engage in keyword stuffing, no one will stay on your website for very long.
4. Speak your audience’s language
That being said, there’s another amazing tool—if you can even call it that—that too few online marketers use to their advantage. It’s free, easily accessible, and immensely helpful for anyone in the business of SEO copywriting.
Let’s say you’re a marketer at an email marketing software company and you’ve been tasked with writing a blog post around the keyword “does email marketing work.” Search that query on Google, scroll to the bottom of the results page, and bask in the glory of highly valuable information: a list of frequently searched queries that are relevant to your main keyword. “How effective is email marketing,” “is email still relevant,” “email marketing stats”—the list goes on.
There is no downside to the process of setting business goals; instituting them in company culture is important for establishing leadership cohesion and measuring the success of the company and its employees. Similarly, having clear, well communicated, and smart business goals allows all employees to be on the same page for how the company operates and what the most effective ways are to reach the goals.
Business Goals: Examples | Long & Short Term Goals for a Business
Laura has taught college English for three years. She is currently at University of Rhode Island completing her Ph.D. in Literature with a specialty in U.S. American Late Modernism focused on the work of William Faulkner. Laura received her MA from University of Massachusetts Boston in 2020 and her BA from University of Delaware in 2011.
Business goals provide a clear understanding of what a business expects to accomplish through a specific time period. They help establish a desired result that employees can work towards and allow for observation of the progress being made, which boosts morale.
Business goals generally focus on more broad effects throughout a company rather than providing specifically outlined behaviors. Business goals can be made for a company as a whole, for specific departments, or for individual employees.
Business Goals Examples
There are a variety of business goals that can be made for a company and are determinate on the desired outcome. However, when beginning the process of setting business goals, it is important to figure out what wants to be achieved and how it can be achieved. The table below features characteristics of business goals and examples of how they work in operation.
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Introduce bathing suits to your clothing line by the end of the Spring season
Hold weekly meetings with employees to gauge the progress of the bathing suit line
Restaurant improves customer satisfaction on existing menu items by 20% by end of Summer
Shoppers think store redesign presents product aesthetic in a more pleasing way
Increase traffic and interaction on the store website by 40%
Have a greater presence and following on the company’s social media
Get restaurant listed in ”best of” section of a city magazine
Ramp Up Productivity in Your Business
Your level of productivity can directly impact your bottom line, so it’s never a bad idea to set a goal to boost your productivity and the productivity of your team. You can become more productive by eliminating distractions during the work day, improving the way you use business tools such as email, and by incorporating the use of productivity apps.
How do you communicate with your employees and ensure their satisfaction with your business and products and services? Set a goal that focuses on making your customer service process exceptional, handling customer complaints more effectively, or incorporating customer service into your social media practices. And don’t forget about the power of asking your customers for feedback in order to identify what your business can be doing better.
Increase Traffic on Your Business Website or Blog
More website traffic often translates into increased sales and customer loyalty, making this a great goal for small businesses. There are many ways to get more eyes on your website or blog. Start by creating a plan to ramp up your content marketing strategy. Then, once you have relevant and engaging content ready to share on your website or blog, try one of these five ways to drive targeted website traffic.
If you haven’t changed up your product line in a while, one way to give your business new life is by creating a new product to add to your offerings. Consider the feedback you have received from customers and their buying behavior as you get started with this goal. You can also consider changing up the way you market an existing product since sometimes a new spin can give an older product new life.
What are business objectives?
A business organization’s objectives are things it aims to attain or accomplish over a certain period of time. These could include making a profit to fund the company’s growth and development, providing high-quality items to customers, and protecting the environment, among other things.
Your company’s objectives are the particular actions and measurable stages it must take to achieve its objectives. They provide you with a clear picture of the exact tasks or projects that must be done in order for your company to grow closer to its goal.
Goals and objectives are two distinct concepts, yet they work together to help you achieve your objectives and increase your team’s productivity. Making a goal without a clear objective will result in a goal that will never be achieved.
The term “object” appears in Objectives. Objects are solid. As a result, objectives can be defined in terms of timetables, budgets, and measurable outcomes. To establish and measure targets, many businesses employ the S.M.A.R.T criteria and goal-setting technique. The acronym S.M.A.R.T stands for:
Specific – Objectives are very specific, with genuine metrics and timeframes that must be accomplished. “Generate 50 leads from the United Kingdom before October 30th,” for example, is more specific than “increase the worldwide client base.”
Measurable – Make sure you can track how well your goal is working. What are you planning to track as a key performance indicator (KPI)? (Don’t forget to name the person who will be in charge of tracking each goal.)
Attainable – A goal is difficult but not impossible to achieve. “Assisting 10 million international enterprises to become more productive” is commendable, but if you only have 100 customers, it’s difficult to put into practice. Don’t expect to rule the globe in a single day.
Long-Term and Short-Term Goals
While there are many distinct sorts of goals, short-term and long-term goals are the most common. Short-term goals may usually be completed in six months to three years, whereas long-term goals can take anywhere from three to five years (or even longer).
A long-term objective frequently necessitates and comprises numerous smaller, short-term goals. These smaller objectives break down the “big picture” concept into manageable chunks. For example, before launching a new marketing campaign, you may need to complete a few short-term tasks, such as researching a niche market, establishing a landing page, and assessing your brand strategy.
Tips for creating short-term goals
Identify long-term goals– Knowing your long-term objectives will enable you to divide them down into smaller, more manageable objectives to achieve before you reach your end goal. Consider and choose a goal that will take a significant amount of time and work to achieve, such as building a physical store.
Tips for creating long-term goals
Have a 10-year plan– Your objectives can be divided into several categories, ranging from financial to personal. It’s also beneficial if your goals align with your values and what matters most to you. This makes things more personal, and you’ll be more motivated to finish them in the long term.
Work backward– Working backwards may be counterintuitive. Starting at the end — as if you’ve already accomplished your objective — allows you to take small, manageable actions without feeling overwhelmed and losing sight of the big picture. Working backward helps you feel the success while also providing you with a boost of insight into getting there.
Break into attainable steps– Make short-term goals for the incremental steps leading to your long-term goal’s bottom line. For example, if you want to write a novel, you may set a short-term target of producing 100 words every day (long-term goal).
Adjust goals- Your objectives may shift over time. Check in with yourself as often as possible, and don’t be hesitant to change, adapt, or even scrap your plans in order to restart your long-term goal path. Use your monthly check-ins to ensure that you and your objective are on the same page.
Airline pilots (sometimes called commercial pilots) and copilots share the responsibility for flight safety; flight engineers help with navigation and engine malfunction. If you are patient, creative, and detail-oriented, a job as an aviation engineer might appeal to you.
Some other great ways to test out the waters is to take online courses
See how you like the material and overall options for the career. Once you find something you are interested in, make sure to research the starting wages and try to calculate an ROI on whether or not it financially makes sense to pursue that field.
One of the best ways to do this, as originally proposed by Richard Bolles of “What Color is Your Parachute” fame, is to identify the achievements or accomplishments throughout your life, those experiences in which you excelled but also enjoyed what you were doing.
In group settings, I’ve tried this exercise: think in terms of a matrix, list your skills individually along a vertical axis (e.g. creative writing, organizing, group presentation, counseling/coaching people, showing empathy) and your interests across a corresponding horizontal axis (e.g. dogs, sports, sailing, food quality) such that there is an intersection between each skill and each interest.
In that space, you can brainstorm jobs/work that combines that skill and that interest (e.g. writing about animal protection, organizing sports events for disabled youth). This can give people a base on which to focus further research and networking about careers that may be a fit for them.
The biggest challenge people have with reaching their goals is they do not take their time to figure out what it is they actually want. When individuals prioritize introspection – and then do the necessary legwork – they can make a plan for success.
My technique is called The D*E*B Method: Determine Your Mission, Explore Your Options, Brainstorm your Path. These three simple steps are the basis for any personal or professional journey. Decide what you want, and figure out the different ways you can make it a reality. Then choose one, make a plan, and follow it to fruition.
Popular Jobs that Pay Over $70,000/Year
If you are trying to figure out what to do for a living, you should also consider higher-paying careers and figure out if you think they are interesting to you, and if you can get the required qualifications and degrees to be successfully hired. We have also included the links to the position on Indeed.com, a popular job search engine, if you want to learn more.
Geographers collect, analyze and interpret data gathered on the land, people and political landscape of a particular area to assess sustainability, highlight significant geographical changes and ultimately make recommendations for policymakers on various topics. Geographers complete extensive research before making their findings known, and in many cases, collaborate with other experts to provide balanced perspectives on their findings.
Radiation therapists are responsible for operating machines used to treat cancer patients. The devices they work with emit radiation either externally or internally. Radiation therapists inform and educate patients about their treatment and maintain and calibrate the machine, as well as provide protective gear to patients.
A distribution manager leads a distribution team or warehouse by assessing and streamlining workflow, monitoring inventory, assigning team member shifts, coordinating deliveries, training new hires and handling reports, inventory and other vital measures.
An environmental scientist can work in many different industries and workplaces, but they’re typically responsible for selecting research methods, collecting and analyzing environmental samples, drawing conclusions about impacts and potential outcomes of environmental changes and communicating data and recommendations to stakeholders.
Agricultural specialists inspect shipments of goods and materials entering the United States to ensure that regulations related to growing, harvesting, packing and processing agricultural goods are strictly followed.
Audiologists are health care professionals who specialize in the diagnostic and therapeutic services that focus on hearing impairment and hearing loss. To determine a diagnosis, audiologists may use specific procedures ranging from pure-tone testing for hearing loss to more complex electrocochleography, magnetic resonance audiometry (MRA), evoked response audiometry, auditory brainstem responses, caloric sine wave tests, gait analysis and tuning forks.
Reflect On What Makes People Unhappy
When it comes to achieving a good work-life balance, we should never forget that we all have different reasons for feeling unhappy. For example, maybe you’re not taking care of yourself and neglecting your health.
The point is this: If something is bothering you, then now is the time to figure out what makes people unhappy, because once you understand why this happens in the first place, then it’ll be a whole lot easier for you to make necessary changes. In other words, don’t wait until tomorrow or next year or whenever.
Whether you are just entering the workforce or have been a full time or part-time employee for some time, understanding how many hours you work in a given year is an important statistic to understand.
How many work hours in a year? (with calculations)
Knowing how many hours you spend at work per year could help you maintain a better work-life balance. If you work long hours, or are self-employed, it can also help you determine your true hourly rate of pay. There are many reasons for exploring how many hours you work in a year, one being that understanding this may that help you free up more time for yourself. In this article, we advise you how to calculate how many work hours are in a year, how much you are paid per year and the benefits of these insights.
To work out how many hours you work in a year, you can estimate the average number of hours you work every week and multiply this by 52. There are some exceptions to this number that you can account for, such as any paid time off you usually take, bank holidays or any other exceptions that may be unique to your circumstances. If you want to calculate the number of work hours you have undertaken each year, considering these factors is important.
How Many Work Hours In a Week?
The average American works 34.4 hours per week. Those between the ages of 25 and 54 work an average of 40.5 hours per week. If you are an hourly, non-exempt employee, you must be paid time and a half for every hour of overtime you work. Any time worked in a calendar week over 40 hours is considered overtime.
As we mentioned above, knowing the number of work hours you work per year directly impacts your well-being and job satisfaction. Knowing this number can help you in several different ways.
Financially, understanding the number of hours you work will help you calculate your annual income. If you are an hourly employee, understanding the number of hours you’ll be able to work in any given year will make it possible to calculate your take-home finances for the year.
Understanding how your salary is divided among the amount of yours you actually put into your job every year will give you a better idea of the actual amount you’re making per hour. This can be used to your advantage when asking for a promotion or increase in salary.
Understanding the number of hours you’re working doesn’t just apply to finances, however. Knowing the number of hours you put in during a year helps you plan for activities and events outside of work. By understanding how many hours you need to dedicate to work, you can better plan your free time.
We know that working too many hours means less productivity and efficiency for any employee, so understanding if your balance is off can be important in identifying too heavy of a workload or too light of a workload.
How manyworking hours in a yearin 2022 are there?
There are 260 working days in 2022. On this basis, if you intend to work eight hours for every single work day of the year, there will be 2,080 working hours this year. That doesn’t, however, include any overtime or extended work hours, nor does it allow for vacation or sick days or other days off.
Learning how many working hours in a year based on a 40 hour work week there are can help you to find a position that is fitting for you. Working hours will vary by the number of days you have paid, vacation time you have scheduled, as well as any unpaid time you intend to take off before the end of the year.
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Total number of working hours per year
A simple way to calculate the average number of work hours per year includes the following formula. Multiply 40 times 52, which equals 2,080. This calculation does not take leap years into consideration. You may adapt the weekly amount depending on how many days of the year there are.
How many hours do we work in a year?
The answer to this question is different for everyone. It depends on the type of work you do, whether you are casual, part or full time and how many overtime hours you work. Casual and part-time workers can work a maximum of 38 hours per week. Any more than that is considered to be full-time. A full-time employee usually works for eight hours per day over five days. A full-time employee works an average of 2,080 hours per year.
What is a 7.6-hour workday?
A 7.6-hour workday refers to the minimum number of hours a full-time employee would work per day. To be classified as a full-time employee, you have to work 38 or more hours per week. 38 divided by five equals 7.6 hours per day. This equates to 7 hours and 36 minutes.
What are the standard working hours in Australia?
Standard working hours refer to an employee’s ordinary hours of work in a week. Ordinary hours of work are considered to be between 7 am to 7 pm. Working outside of those hours will attract overtime rates. Australia has laws about the maximum number of hours an employee can work within a week. Currently, the maximum number of working hours is 38 hours per week, however, an employer can ask an employee to work reasonable extra hours.
We here at CRM.org hope this article has been useful and informative regarding such a crucial question that’s on all our minds as 2021 comes to a close. Remember, not every company operates the same, so if you have any further questions, it’s always best to direct them to the human resources department of your company.
That about wraps it up. Now, as we get ready to count down the end of the year and ring in the new one, remember that being time-conscious, having clear schedules, setting plans and making goals is a recipe for success, whether 260 days of the year, or the full 365.
A 1000 word essay is known as an academic composition. It is also commonly called an academic essay. And just like any composition, writing a 1000 word essay requires planning and research. The process of writing a 1000 word essay will not be as simple as ABC if you do not have a plan and research to base your work upon.
A simple online search will bring questions like: how much does it take to write a 1000-word essay? Or: how many printed pages are actually in such a composition? If you already have one of those questions, there are writing service reviews that have already prepared some guidelines that you can use to know exactly which company to use.
First of all, determine your essay topic. Try to choose a topic that doesn’t have too much general information because you want to make sure that all of your written work will be focused on one particular subject. It would be very difficult to try and write if you don’t completely understand and know what you are writing about. So be certain to limit your essay topic to a specific area or subtopic of your choice. When writing, always be sure that you choose an essay prompt that prompts you to think carefully and not too hastily.
Another important factor to consider when trying to decide how long does it take to write a 1000 word essay is the writing itself. Don’t just breeze through your work. Think about what you’re trying to achieve and how you are going to accomplish it. Write with an audience in mind and give them hints along the way.
You should also have a clear plan for when you are going to start writing and finish the entire assignment. Decide what you are going to research and what you are going to write. And then, put your plan into action. Stick to your plans no matter how hard the task seems.
How long does it take to write a 1000 word essay depends on how many hours and forty minutes you can spare each day? If you put in a lot of effort, you should be able to finish the assignment in a reasonable amount of time. However, you should not try to hurry through. It’s a big job and taking shortcuts can often prove detrimental to your assignment. If you do happen to use shortcuts, make sure that you understand that you may not always see the best results.
How long does it take to write a one thousand word essay, with typing speed, using a good guide will not be very long at all. Typing takes one hour to type an essay and this doesn’t count the time that you use your hands to write as you are typing. If you were writing an essay using a good guide, you would only need to type an hour and fifteen minutes. This means that you could get done with it in an hour and a half. You do not have to worry about any mistakes because a good guide will always have a workbook that will show you what to do.
How long does it take to write a 1000 word essay with typing speed, using a good guide will not be very long at all. Typing takes one hour to type an essay and this does not count the time that you use your hands to write as you are typing. If you were writing an essay using a good guide, you would only need to type an hour and fifteen minutes.
Even though it would be great to write our essays way before the deadline, things don’t go so smoothly all the time. At least once in your life, you found yourself in front of a blank document, with no ideas to write down. In moments like these, it becomes very difficult to find the motivation to write. Apart from staying out of panic and positive, you can apply some simple tricks which can help you find the motivation to finalize your assignment and surprise your evaluators. So, keep reading this article and find the motivation to write your next essay.
Motivation to Write an Essay
Create the right environment for writing
When you find yourself in difficulty and without motivation to write an essay, one of the first thoughts that comes into your mind is “what if I pay someone to write my essay”. Instead of spending your money and pay someone to write your essay, you can still do good work if you start by creating the right environment to foster inspiration. You should start by eliminating any distractions. For example, put your phone on silent and close the TV. Moreover, you can block social media or other websites which might distract your attention from writing. In addition, you should choose a comfortable and clean place which will give you more inspiration and positiveness. Once you have settled everything and you created the perfect environment, you can take a deep breath and get ready to give the best out of you.
One of the most important elements that you should consider before writing the essay is understanding the assignment and creating an outline. If you want to stay motivated from beginning to end, you should know exactly what you are writing about. This means that you should carefully read the assignment and understand completely what it wants from you. Start by asking questions to which you will have to answer in your essay. Furthermore, once you understood what you should write about, you should create the outline of your essay. Keep a piece of paper next to you and write down any ideas that come into your mind when you read the assignment. Once you have created the “skeleton” of your essay, you are ready to detail the ideas and write an amazing essay. In addition, when you see that things start getting a form, you will feel more motivated and positive.
Write the first draft
While it would be great to write a correct essay from the first attempt, the reality is usually different. Your essay should contain an introduction, body, and conclusion. If you are under the pressure of time, you shouldn’t worry too much about creating an outstanding introduction. Even though it is one of the most important pieces of an essay, as long as you keep it clear and focused around the topic, then you are fine. The body is where you should show your evaluators that you know the topic very well and you understand the instructions. You should do extensive research and organize your ideas in a logical way. Finally, the conclusion should summarize the most important ideas you inserted in your essay. It should also contain a strong call to action and leave a strong impression on your audience.
Once you feel that there are no new ideas to write about, you should review and proofread your work. Even though there are plenty of electronic checkers which you can use, you shouldn’t trust them 100%. Take time to review your work and submit it in time if you want to obtain a good grade.
Technological innovation has been growing tremendously in the recent past. The new era has brought with it numerous changes that have affected various sectors of the economy. Businesses have greatly been affected as it has managed to improve their operations in a variety of ways. One of the greatest developments that have been taken up by businesses is the system automation. This has led to the growth of business operations in several ways. Even though the growth of the automated systems has been seen as a great move, it has also been accompanied with challenges of its kind. The paper shall, therefore, discuss an example of an automated system and even give some of its advantages and setbacks that are likely to be experienced by Print-R-Us, the company that is introducing this as part of their system.
System background and functionality.
Print-R-Us is a print shop that works nationally with over 500 shops in the United States. The company has been in the course of developing an automated online ordering system that will replace its customer service representative. The new system will be able to perform some activities just like the customer service representatives, but it will be more efficient and responsive. The main function of the system is to take orders and give the various details involving the order about their clients. The new system should also be able to give the precise location of where the delivery should be made and when the client expects the delivery (Granello, & Wheaton, 2004). In addition to this, the automated system should manage to keep a track record of all orders that have made so that it can make it possible to create a proper audit report. The system will also increase the time phrase for feedback being given because the system can be created in such a way that it can give notification to the individual in charge. The system can allow for the information that is stored in it to be stored in the cloud.
The new system has managed to improve the new system in numerous ways. One of these ways is by having a more accurate information collection database compared to when information was greatly collected manually. The information collected can be more accurate and can include more information that it can be left out when an individual gets the information. The information can be backtracked in case an issue pops up when the client has not included some information (Angeli, Valanides & Bonk, 2003). Another area where the system is better than the old system is when it comes to customer records. This is essential for the company especially when it has offered and would like to provide them to their loyal clients. The company can also use for delivery purposes as they can know where the customer is located and where they need their delivery made and the costs associated with their respective orders.
The new system will have better records when it comes to customer records. This is because the system keeps a detailed amount of information on the clients’ orders. The system will have the time that the orders are made recorded as well as the requirements. Print-R-Us will be able to follow up on the information that is provided by the clients. The information will also give details on the methods of transactions that clients have used. Different clients have various means that they choose to offer their payment. The system will be able to compile such information so that when an issue arises in regards to the orders made, the management can track everything in regards to the order and take the necessary action. When it comes to inquiries being made by customers, the system can relay the information that the client needs to the individual who can help. For example, for a client who needs financial clarity, the system will direct the client’s question to the financial officer or representative who is in charge at that moment. If a client complains and wants a return, then the financial officer or the individual in charge will have to track the order information from the system and get the information pertaining the client’s order. For these types of issues, the enterprise will need to have a computer server that has fast data processing speed that will allow for this information to be updated rapidly just as the orders are made. Another piece of technology that is needed is a constant connection to the internet that will allow clients to make orders constantly without having to wait for a specific time of the day to operate.
The new system will be more productive compared to the old system. Customer handling will be better because it would be easier to have a customer’s record shared between individuals. For example, if employee S handle a customer in the morning and has already left the premises and the customer has an inquiry, it would be easier for employee X to assist the customer because he has some records to look at to prevent any mix up (Aronson, Liang, & Turban, 2005). The system will also increase the transparency of financial transactions as all the transactions shall be made through a single channel, and no employee will be allowed to be part of any transaction physical. The customers will feel more secure.
However, the employees will be affected directly both positively and negatively. On the positive side, the employee’s workload will be reduced immensely because with the new system in place, and they will only be waiting for notifications about a new client and what they need compared to the old system where they might face communication breakdown when taking customer orders. The employees’ productivity will also be increased as it will be easier to monitor how many clients each handles per day. This will keep track on the hard-working individuals in case there are bonuses to be given. On the other hand, a number of employees may be laid off because most of the tasks that they were doing are now being carried out automatically by the new system.
Since the system is majorly based online, most of the customers believe that their information or track record private. There is some information that needs to be kept private. One of them is the orders on what they need to be printed. Some clients might have needs that might be against the law, but for a printing business, they might not know it. Another information that needs to be kept private is the transactions by the clients. This will prevent them from being extorted due to their financial transactions background. Their locations must also be kept private to prevent them from having unwanted visits from unauthorized salespersons and potential threats. The system can keep this information private by keeping this information behind encrypted passwords and pins (Granello, & Wheaton, 2004). And for everyone who logs into this system’s location, their login information is captured and recorded. The company will also have this system location be limited to a selected number of employees to reduce the potential risks.
To protect the individuals making the order, it is important to have some of the information stored in the cloud while other stored in the local computer stores. The transaction details, clients’ location, and address are some of the information that needs to be stored in the cloud. The name of the client, their order information, and delivery date are some of the information that can be stored in the local computer storage locations (Wright, 2005). To minimize the risks of security breaches, the security levels before accessing this information should be increased. The system would also have antivirus and malware detection software installed on it to prevent the system from being breach from a remote platform.
The system might be liable to a limited number of ethical issues. The employees who are working with the system might not have been well trained on how the system work and thus, they might leave some information open for unauthorized individuals who might view the information with the intent of causing problems (Wright, 2005). Another ethical issue is that the employees might not have been exposed to proper training. Thus they might be putting the whole system and the whole operation at risk in case something goes wrong because of their mistake.
The system has great potential for improving the productivity and customer-company relations of the company. Even so, the installment of the system will have some of their employees lose their jobs, and it may also put the clients’ information at risk because the system is majorly based online. This will not be a limiting factor for the system as they can be controlled resulting in increased productivity and efficiency by Print-R-Us company.