A mission statement is one of the most important documents you will ever write. It is the foundation of your company’s identity. It tells the world who you are, what you do, and what you’re all about.
In this chapter, you’ll learn how to write a powerful mission statement that will set you and your company apart from the competition. You’ll also discover how to use a mission statement as a marketing tool to attract and retain customers. Finally, you will learn how your mission statement can help you grow your business.
The mission statement you write for your business is as important as the business plan you write. If you don’t write a good mission statement, you won’t have a good business plan, and your business won’t be able to grow. If your company doesn’t grow, it will eventually die.
## Knowing what to do with your mission
If you’re like most business owners, you probably have a vision for what you want your company to look like in the future. You may even have a rough idea of how you plan to get there. However, you may not have a clear picture of what your company is all about right now. If that’s the case, you’re not alone. Most small business owners don’t know what their company’s mission is. They have a vague idea of what they want their company to be, but they don’t really know what they’re trying to accomplish. In other words, they have no idea why they started their company in the first place. They may not even know why they want to be in business for the rest of their lives!
Fortunately, you don;t have to be a rocket scientist to figure out your mission. All you have to do is ask yourself a few simple questions. The answers to these questions will help you determine your mission and give you a better understanding of why you’re in business in the long run. In the following sections, I explain how to answer these questions, and I show you how you can use your answers to create a mission that will help your company grow and prosper for years to come.
If you can’t come up with a clear mission statement for your company, don’t worry. You don’t have to have a perfect mission statement to be successful. In fact, some of the best companies in the world don’t even have mission statements. But if you’re serious about growing your business, you need to know what you stand for and why your customers should buy from you instead of from your competitors. The clearer you are about your mission, the easier it will be for you to attract new customers and keep your current customers happy. So take a few minutes to think about these questions and write down your answers. You can do this exercise in your notebook or on your computer using a word-processing program, such as Microsoft Word or WordPerfect.
## Discovering What Your Company Is All About
Visit www.dummies for an online version of this book with bonus content and a link to a printable version of the exercise at the end of this chapter that you can print out and use to help you answer the questions in this chapter. You won’t find the answers in this book, but you can find them in the online version.
## Figuring Out What You’re All About
WHEN YOU START a business, one of your first tasks is to determine what your business stands for. After all, you want to make sure that you’re offering something that people want to buy. You also want to find out what your customers are looking for and what they expect from your products and services. You need to be clear about these things before you start selling. Otherwise, you run the risk of offering something your customers don’t want or something they can get somewhere else for a lot less money. If this happens, your business will suffer, and you may even lose your customers. In this section, I help you figure out what kind of business you’re starting and how you’re going to differentiate yourself from your competition. I also show you what to look for when you’re shopping for a product or service to sell to your customers and how to avoid common mistakes that other business owners make when they try to sell their products and/or services to their customers.
Don’t confuse your mission with your vision. Your vision is the end result you hope to achieve with your company. Your mission, on the other hand, is the reason why you started your company and the kind of company you want it to be. The two are not the same, and they shouldn’t be confused. If they are, you can end up doing a lot of things that aren’t in your best interest. For example, if you set out to be the number-one manufacturer of widgets in the United States, your mission may be to become the biggest widget manufacturer in the country. But your vision is to become a leader in the widget industry. If, in the process, you lose sight of your vision, you could end up making widgets that are inferior to those made by other companies. As a result, your company may lose customers and eventually fail. So make sure you’re clear about your vision and mission when you start your business.
If you’re having trouble figuring out what you’re all about, ask yourself these questions:
– What do I want to accomplish with my company?
Why am I starting my own business? What’s my vision for the company? What does the company stand for? What kind of products or services do I plan to offer? What do my customers expect from me? What am I going to do to make my company stand out in the marketplace?
These questions may seem like a lot to answer, but the more you think about them, the more clarity you’ll have about your business and what it’s all about. If you need help coming up with an answer to any of the questions, take some time to talk to your family, friends, and business associates. Ask them what they think you should be doing and why. You may be surprised at the answers they give you.
## Determining Your Business’s Unique Selling Proposition
I introduce you to the concept of your company’s unique selling proposition (USP). This is the one thing that makes your company different from all the other companies in your industry. Your USP is the main reason your customers choose to do business with you over your competitors, and it’s the reason they keep coming back for more. In other words, your USP tells your customers why they should choose your company instead of your competitors’.
In this chapter, you find out how to identify your USPs, how to use them to attract and keep customers, and what to do when you discover that your competitors have a better USP than you do. You discover all this and much more in the pages that follow. So read on, and good luck with your business!
Writing a video description is an important part of the video marketing process. In fact, it’s one of the most important parts of your video marketing strategy. If you don’t have a compelling video description, you’re missing out on a lot of potential traffic and sales.
In this post, I’m going to share some of the best tips for writing a killer video description that will help you stand out from the crowd and get more views and traffic to your videos.
So, without further ado, here are the best video description writing tips:
1. Keep it short
You’ve probably heard this before, but it bears repeating. The best video descriptions are short and to the point. If your description is too long, it can be confusing to your viewers. They’ll have a hard time figuring out what your video is about and whether or not they’d be interested in watching it. So, make sure to keep your descriptions short and sweet. You can always add more information to your description if you want to, but make sure you keep it to a maximum of two or three sentences. Anything longer than that and you risk losing your viewers’ attention and interest.
Also, keep in mind that your video description should be written in the third person. For example, instead of writing something like “This is a video about how to start your own business,” you should write something like, “In this video, I show you how to get started with your own online business.”
2. Write in the present tense
The present tense is the best tense to use when writing your video descriptions. This is because it makes your descriptions sound more conversational. Instead of writing “in the past” or “the future”, you should use the present. This makes your description sound more natural and conversational, which will make it easier for your viewers to relate to and understand.
For example, you could write a description like this:
“This video shows you how you can start an online business in just a few minutes. In just 10 minutes, you can get started and start making money right away. Watch this video and see how easy it is to make money online.“
3. Use action verbs
Using action verbs is a great way to make your descriptions more interesting and engaging. Action verbs are verbs that describe a specific action or behavior. Examples of action verbs include “watch” and “listen”.
When writing your descriptions, try to use as many action verbs as you can. This will help your descriptions stand out and be more interesting to your readers.
Here are a few examples of how you could use action verbs in your descriptions:
Example 1: “Watch this video to learn how to make $1,000 per month in your spare time. In less than 30 minutes, I will show you exactly what you need to do to make this kind of money. Watch the video and you will be able to start making $1k per month within a few weeks.’
Example 2: ‘Watch this short video to find out how to earn $5,000 a month online. This video will teach you the exact steps you can take to earn this much money in a short amount of time.‘
4. Use a hook
A hook is a phrase or sentence that is used to grab the attention of your viewers and get them to want to watch your video. A good hook can make all the difference in the world when it comes to getting people to click on your video and watch it.
A good example of a hook is “How to Make Money Online in 30 Minutes or Less!” This is a hook because it tells your viewers exactly what they can expect to see in the video. It also tells them exactly how long it will take to watch the video, which makes it easy for them to decide if they want to spend their time watching your video or not.
You can use a hook in your description as well. Here are some examples of hooks that you can use:
– How to Start an Online Business in 30 minutes or less!
– How can you make $10,000 in one month?
– How do I make $5k a month in my spare time?
5. Use bullet points
Bullet points are a good way to break up your descriptions and make them easier to read and digest. They can also help you get your point across more clearly and concisely.
Instead of writing a long, rambling description, try using bullet points to break it up and make it more concise and easy to read. Here is an example of what a bullet point might look like:
– How to Make $1K a Month in Your Spare Time
– In Less than 30 Minutes, I Will Show You Exactly What You Need to Do to Make This Kind of Money
– Watch This Short Video to Find Out How to Earn $5K in One Month
– This Video Will Teach You The Exact Steps You Can Take to Earn This Much Money in a Short Amount of Time
6. Include a call to action
Your video descriptions should include at least one or two call to actions. This means that your descriptions should tell your viewers what you want them to do next. This can be as simple as telling them to “click here” to get more information about your product or service, or it could be as complicated as asking them to sign up for your email list or subscribe to your YouTube channel.
Whatever you decide to include in your call-to-action, be sure that it’s something that your viewers will actually want to do. If they aren’t interested in what you’re offering, they probably won’t want to take the next step and do what you ask of them.
7. Include links
If you have a link to your website or blog, include it in the description. This gives your viewers a chance to learn more about you and what you have to offer if they are interested in doing business with you.
The purpose of this document is to outline the steps to write a successful disability appeal letter. It is intended to be used as a guide for writers of disability appeal letters, but is not intended to replace the legal advice of a qualified lawyer.
This document has been prepared by the Disability Rights Advocates (DRA) as a resource for people who are writing a disability appeal to the Department for Work and Pensions (DWP). The DRA is a not-for-profit organisation that provides information, advice and support to people with disabilities, their families and carers, and those who work with them. DRA’s work is funded by the DWP, the Department of Health, the Welsh Government, the Scottish Government, and the Northern Ireland Department of Justice, Equality and Law Reform (DJEALR).
If you are writing to appeal against a decision made by DWP about your benefits, you will need to write an appeal letter to the Social Security Adjudicator (SSA) who made the decision. This letter is called a “disability appeal”.
It is important that you write your appeal letter in a way that makes it clear to the SSA that you are appealing against the decision made about your benefit. If you do not do this, your appeal will be rejected and you will not be able to appeal again.
If your appeal is successful, you may be entitled to a higher level of benefit, or to a different type of benefit. You will also have the right to ask for the decision to be reviewed. This means that the decision will be re-examined by a different DWP decision maker, who will decide whether or not you are entitled to the benefit you are asking for. If the decision is still against you, you can appeal this decision to the First-Tier Tribunal (FTT) or to the Upper Tribunal (UT). You can find out more about these tribunals on the DWP’s website.
## What is a Disablity Appeal?
A disability appeal is a letter you write to an SSA, asking them to review a decision they made about you and your benefits. The SSA is the person who makes decisions about whether you are eligible for benefits or not. They are also the people who make decisions about the level of benefits you will get, and about how much you will have to pay towards the cost of the benefits you get. The DWP is responsible for making decisions about your entitlement to benefits, and for deciding how much money you get and what you have to do to get it.
You can only appeal against decisions made by SSA if you have been given a decision notice. A decision notice tells you what decision has been made, and tells you that you have a right of appeal against this decision. The decision notice also tells you where to send your appeal, and gives you a deadline for sending your appeal. The deadline is usually 21 days from the date of the decision notice, but this can be extended if you ask for it to be extended. You can ask for an extension of the deadline for up to three months at a time, but you can only ask for one extension in any 12 month period. If your deadline passes and you have not sent your appeal within the deadline, you have lost your right to appeal. If this happens, you must start again from the beginning. You cannot appeal against the same decision more than three times in a 12-month period, and you cannot ask for a review of a decision you have already asked for three times.
You must write your disability appeal within 21 days of the date on your decision notice (unless you have asked for an extended deadline). If you have more than one appeal to make, you should write them all within the same 21-day period. You should send your appeals by post to the address on the front of the notice. You must also send a copy of your appeal to your local DWP office, and keep a copy for your own records. You may also need to send copies of the appeal to other people, such as your GP, your local Social Services department, and any other people who have been involved in helping you to get benefits. You do not have to send these copies by post, but it is a good idea to do so, as it will help you to keep track of who you have sent copies to, and who has received copies from you.
When you have written your appeal and sent it to the right people, you need to wait for a response. This response will tell you if your appeal has been accepted or rejected, and if it is accepted, it will also tell you what your next step will be. If it is rejected, the reasons why it has been rejected will be included in the response.
“An experience that is associated with intense fear, helplessness, or horror, and that leaves a person with a lasting sense of threat, danger, or threat to self or others” (National Institute of Mental Health [NIMH], 2018).
In other words, trauma is an experience that causes a person to feel as though their life or the life of someone they care about is in danger. Trauma can be physical, sexual, emotional, or psychological. It can occur in the past, present, or future.
The most common forms of trauma are:
– Childhood abuse: This includes physical abuse, sexual abuse, emotional abuse, neglect, and other forms of maltreatment.
– Adverse childhood experiences: These are experiences that occur before the age of 18. Examples of adverse childhood experiences include:
– Exposure to domestic violence, sexual violence, or other types of violence in the home, such as witnessing domestic violence between parents or witnessing a parent being physically or emotionally abusive toward a parent or caregiver, or having a parent who is addicted to drugs or alcohol, or who is mentally ill.
– Experiencing a natural disaster such as a hurricane, earthquake, tornado, or flood, or experiencing a traumatic event such as the death of a loved one, the loss of a job, or a serious illness or injury to a family member or loved one.
– Witnessing or being the victim of a violent crime such as murder, rape, robbery, assault, or carjacking, or witnessing or being a victim of other crimes such as domestic violence or child abuse.
– Exposure to community violence such as gang violence, neighborhood violence, school violence, community violence, and gun violence.
– Traumatic event: A traumatic event is a life-altering event that causes the person who experiences it to feel threatened, unsafe, or in danger of death or serious injury. Traumatic events can include war, terrorist attacks, natural disasters, accidents, violent crimes, and interpersonal violence. They can occur at any time in a person’s life, including in childhood, adolescence, adulthood, and old age.
– Post-traumatic stress disorder (PTSD): This is a mental health condition that can develop after a person is exposed to a traumatic experience. Symptoms of PTSD can last for months, years, or even a lifetime.
– Re-experiencing the traumatic event in the form of flashbacks, nightmares, or thoughts about the event
– Avoiding thoughts, feelings, or situations that remind the person of the trauma, or avoid people, places, or things that remind him or her of the traumatic experience
– Hyperarousal symptoms, which can include trouble sleeping, irritability, and hypervigilance, or increased startle response
There are two types of PTSD: acute and chronic. Acute PTSD is a type of PTSD that occurs after a single traumatic event. Chronic PTSD occurs after more than one traumatic event, and it may take longer to recover from chronic PTSD than from acute PTSD.
## Trauma and the Brain
When a person experiences trauma, his or her brain is affected. The brain is made up of billions of nerve cells called neurons. Neurons communicate with each other through electrical and chemical signals called neurotransmitters. The neurons of the hippocampus, an area of the brain that is important for learning and memory, are particularly sensitive to the effects of trauma. The hippocampus is also involved in the regulation of emotions.
When the hippocampus is damaged by trauma, it is no longer able to communicate with other neurons in the brain. As a result, a person who has experienced trauma is unable to learn new information, and he or she may also have difficulty regulating emotions. These changes can be long-lasting, even if the person has not experienced a trauma for many years.
Research has shown that people who have experienced trauma are more likely to suffer from mental health problems such as depression, anxiety, and substance abuse. They are also at greater risk for developing physical health problems, including heart disease, stroke, diabetes, and cancer.
## The Effects of Trauma on the Body
People who have been exposed to trauma are at increased risk for a number of physical health conditions. These conditions include:
– Heart disease
– Chronic pain
– Substance abuse
– Suicidal thoughts or attempts
Studies have also shown that trauma can have an impact on the immune system. The immune system is the body’s defense system. It protects the body against infection and disease. When people experience trauma, their immune system may not be able to function properly. This can make them more susceptible to infection and illness.
## How Trauma Affects Children
Children are more vulnerable to trauma than adults. This is because their brains are still developing, and they have not yet learned how to cope with difficult situations. Children who are exposed to traumatic events before they are old enough to understand what is happening to them are at higher risk for emotional and behavioral problems. They may have trouble regulating their emotions, and may act out in ways that are harmful to themselves or to others. They also may have difficulty sleeping, eating, and concentrating. Children who experience trauma are also more likely than adults to develop physical health issues such as asthma, eczema, and allergies.
Trauma can have a lasting impact on a child’s development. For example, a child who has been abused by a caregiver may grow up to be an adult who is aggressive, hostile, and unable to form healthy relationships with other people. A child who experiences trauma may also be less likely to learn how to take care of him- or herself. This may lead to problems with self-care such as poor hygiene, poor eating habits, and a lack of sleep. These problems can lead to chronic health conditions such as diabetes, asthma, and heart disease.
Children who experience multiple traumas are at an even greater risk of developing physical and mental health issues as adults than children who experience a single trauma. For this reason, it’s important to help children cope with traumatic events as soon as possible. It’s also important for adults who care for children to be aware of the signs of trauma in children, and to know how to respond when they see these signs. For more information about how to help a child cope with trauma, visit the National Child Traumatic Stress Network (NCTSN) website.
How to Send Letters and Envelopes in UK and Abroad at the Best Price
In this digital age, to many, sending letters by post is a bit of an enigma. You know it exists, and you may even know what to do with a letter or envelope, but do you really understand how the system works?
There are many uses for this time-honoured tradition that is still very much alive and well both in business and personal life. In this guide, we will address (pun intended) the main types of letters, their purposes, and how to send them.
The first thing to determine is that you are not sending any prohibited items. The Royal Mail has a long list of prohibited and restricted goods that you can’t send by post. In most cases, they apply to parcels and packages, but there are some items that can fit in an envelope that are restricted. Visit Royal Mail’s website to see the list of prohibited and restricted articles.
What is Mailform?
Mailform.io is the easiest way to send a letter, document, form or PDF via USPS Mail. The Mailform app exists in the cloud, which means you can access it from any browser, on your desktop or on your mobile device. You do not need to sign up for an account or subscription or anything like that. Just upload a document, enter the addresses, pay and send. We make it really convenient to send physical mail, from the comfort of your home or office. Mailform already has a lot of incredibly useful features for consumers and small businesses that make it a convenient way to send a letter online:
Multiple Printing Options: With Mailform, you can print in color, black and white, or single or double sided. This gives you the flexibility you need, no matter what you’re looking for.
Tracking Numbers: Get USPS Tracking numbers for USPS Certified Mail, USPS Priority Mail and USPS Priority Mail Express, and get FedEx Tracking numbers for FedEx Standard Overnight
Bulk Discounts: As your volume gets bigger, your price per piece automatically gets discounted.
Bulk Business Mail: Easily send mail to multiple recipients. Perfect for sending demolition notices, abutter’s notices, settlement notices, past due invoices, medical recall letters, and more.
Multiple Integrations – Quickbooks, Harvest, Xero, Google Doc, Box, Freshbooks, FreeAgent – this is perfect for sending invoices. Mailform automatically imports your invoices or documents from the service of your choice, and makes it super easy to print and mail the relevant ones. Thousands of invoices have been sent using our integrations, and businesses on average recover 52% of the invoices they mail out. : Mobile app for frequent users, available on the Google Play store.
Multiple Speed Options: USPS Priority Mail Express, USPS Priority Mail, and USPS First Class Mail and USPS Certified Mail. You can tailor your orders to match your cost and speed options. Priority Mail Express is the fastest service we offer, followed by USPS Priority Mail, followed by Certified/First Class mail. To learn more about how our USPS Priority Mail services work, head over to: https://www.mailform.io/lp/usps-priority-mail : Easily get your entire team onto Mailform, under centralized and invoiced billing. Perfect for insurance companies, engineering firms, and other teams who need to send mail together.
How much will it cost to send Standard Mail within New Zealand?
Before you send a letter overseas:
Post your mail in the Standard Mail slot of a New Zealand Post street posting box or at an NZ Post store. You can find a street posting box or NZ Post store by using our locator tool. Or if you’d like to get a My NZ Post Business and have your mail picked up, talk to us today.
A KiwiStamp will always be worth the required postage to send a medium letter on the day it is used/mailed (currently 800.70). KiwiStamps purchased now can continue to be used in the future even if the required postage changes.
Yes. The KiwiStamp has been designed for easy use on Standard Mail Medium letters, but is also valid postage on all Standard Mail Large and Oversize letters, domestic parcels and most international items. If you’re using KiwiStamps in this instance, it’s likely you’ll need to use a combination of KiwiStamps and denominated stamps to make up the total required postage for the item.
If you want to use denominated stamps to send your international mail items, that’s not a problem. Just make sure you’ve got the right postage amount and that the stamps are firmly fixed to your item.
If you want to use KiwiStamps, that’s fine too – but it’s likely that you’ll need to use a combination of KiwiStamps and other denominated stamps to make up the exact value of the required postage (as KiwiStamps are worth exactly 800.70). Postage costs for sending items internationally is made up of various components such as weight, size and destination you’re sending to. This is unlikely to equal the exact value of multiple KiwiStamps.
* There are some international items that you are unable to pay for using stamps. These include International Economy as well as the majority of our business services (which require the use of a PermitPost impression instead of a stamp). When paying for international parcel services with stamps, you are required to pay the GST on the component of postage that is paid for by stamps.
You have asked for, and we have agreed to provide, postal services from New Zealand Post Limited (“Services”). These Service Terms, and the current version of our General Terms, together form the agreement with you to provide the Services. Please read both sets of terms carefully. The current version of the Service Terms applies whenever you use the Services. If the Service Terms are not consistent with the General Terms, the Service Terms have precedence for these Services.
By starting to use the Services, you are deemed to have accepted the General Terms and these Service Terms. No amendments proposed by you apply, unless different terms are specifically agreed with you in writing by one of our General Managers.
Service terms & specifications
Our prices for the Services are based on our standard rates (sometimes called “card rates”), current at the time you lodge your item for delivery. If your pricing schedule does not specify a discount, you must pay the card rate for that Service.
We can only deduct the discounts from the client account codes (sometimes called “TPIDs”) linked to your pricing schedule. Please notify us if you open a new TPID, so we can link it to the correct pricing schedule.
Items franked using a Digital Postal Meter (“DPM”) do not receive the discounts in your pricing schedule. Those items will be charged at the rates set out in the relevant DPM package.
If we re-weigh or re-measure your item, we may charge any higher applicable cost to your account. Our decision as to weight or measurement is final.
We may change our card rates at any time on 30 days’ notice . As noted in clause 11 of the General Terms, if you don’t want to pay the new prices, you can stop using our Services from the date the new prices apply.
We may apply a Temporary Continuity Cost surcharge (“TCC surcharge”) to the pricing (excluding Medium letters), where we are affected by demonstrable material temporary cost increases beyond our control. Any applicable TCC surcharge will be reviewed regularly when in effect and any changes will be notified on our website, but for the avoidance of doubt will be effective immediately.
We are not in a position to know what is in any item given to us for delivery, and we will not be deemed to be aware of the contents. You are not released from your obligation to check the goods comply with the specification for the Service used, just because we have accepted them for delivery.
We limit our liability to you as set out in the Postal Users’ Guide, in particular our liability for the Services is limited to direct loss of, or damage to, your item, and only up to a maximum (including GST) of:
for any letter (less than 260mm x 385mm x 20mm x 1kg);
$250 for any other postal item for delivery in New Zealand or internationally;
5000,000 for any courier item for delivery in New Zealand or internationally,
How I Wrote a 5000,000 Freelance Article in One Week Flat
I imagined I’d find some great trend idea and be given a month or so to meticulously report, write, and finish the freelance article assignment. I’d be sure to do an amazing job with that first freelance article and make them want me back.
Here was my opportunity to break into print with them. Didn’t look anything like what I’d hoped my first freelance article for Forbes would be… but it was a print article for Forbes. And a chance to prove myself.
Here’s how to pitch an article to a magazine.
Whether you’re a beginner freelance writer and just getting your feet wet with writing pitches, or you’ve been writing for decades and want to compare your email pitch to another freelance writer’s to see if yours could be improved, this nine-step freelance pitching guide will help you write better freelance article pitches so you get paid writing gigs. (After you press send, you’ll want to start reading over these freelance writing tips.)
Get to know the magazine sections, the types of articles they feature, word counts, and whether they use research, expert interviews, first-person essays, infographics, and more. It’s usually advised to try to read the last three issues of a print magazine before sending your freelance proposal over to an editor. Here’s how much time I spend researching articles for assignments. When it comes to applying skills on how to pitch an article to a website, I recommend freelancers sign up for that publication’s newsletters, follow their social feeds, and read their website daily or weekly to learn more about the types of topics they are covering, their tone, and the articles they are assigning. This will give you a leg up when it comes to sending the best article pitch.
When creating great content, the magazine article pitch or website article pitch should align with the client’s core values, be something their ideal audience wants to ‘like’ and share on social, be original and fresh, and it could be a thought-provoking piece, like a thought leadership article on LinkedIn or an op-ed. Get more tips on creating good content here. Brainstorming great ideas for a client takes time and while you might think you have the perfect article pitch for a magazine and quickly try to write it up and send it over, do your homework and make sure you’ve researched the publication as well as your pitch so you know it’ll be the right fit.
This task can be tricky because it isn’t always easy to find out if a magazine has covered that specific topic or idea before unless they’ve uploaded all of their articles to their website. Do a site search to see if they have similar articles. (To do a site search on the idea you would type in “keto dinners” site:dianakelly.com if you wanted to see if that topic was on my site before you pitched it.) Learn more about where to find freelance article ideas to pitch here. If you’re a veteran freelancer who’s been pitching for a long time and feel “stuck” when it comes to finding new pitches for an existing client or you just want help brainstorming fresh article ideas, try this freelance writing exercise.
Make sure your pitch includes the section of the magazine you see the article being published in, or, the section of the website it could be a fit for. This is an important step when learning how to pitch an article to a website. For example, you wouldn’t pitch a personal essay for the “front of book” section of the magazine if they don’t have essays there. Or, you could tell the editor something like, “I see this article living in the Health section of your site” if it’s a health pitch. This lets the editor know you’ve familiarized yourself with their outlet and the sections of their website or magazine when writing an article pitch. You can even suggest a potential word count range as well. Here’s an example of how much to charge for a 500-word article.
You have to set yourself apart from the publicists who are sending pitches to editors about their clients, new products, upcoming books, and event invites. My PDF of freelance article pitches has examples of email subject lines I used that got high open rates. Model your subject lines after the ones I used when pitching editors to get them to respond to your pitch. (Writers wanted: Here’s the answer for “how much do freelance writers make.”)
You have to set yourself apart from the publicists who are sending pitches to editors about their clients, new products, upcoming books, and event invites. Model your freelance article pitch subject lines after the ones I used when pitching editors to get them to respond to your pitch. (Writers wanted: Here’s what magazines pay freelancers.)
Give a brief description of who you are (see freelance pitch examples here);
Include any writing experience or background knowledge you have that would be applicable for their outlet (i.e. you’re a certified personal trainer pitching this fitness idea, or a fashion stylist pitching a fashion trend); or, you’ve written for similar publications to theirs (name them); For example, if you were a healthcare writing and had experience writing about immunity and infectious diseases, you would mention that in the pitch if it’s a COVID-19 related topic and include any relevant clips.
Explain why you are sending this article pitch right now (a timely study was released, it’s a seasonal idea, an anniversary is coming up that you want to capitalize on, a new book is out, or it could be an evergreen idea). Editors always want to know, Why this, why now? So make sure the answer to those questions are answered in your pitch as well as why you are the best writer to work on the freelance article assignment. Remember that print magazines work ahead quite a few months so you should be pitching summer ideas in January and February and think about holiday article pitches for magazines in the summer. If you’re struggling with how to pitch an article to a website, think shorter deadlines and lead times. You could probably pitch Easter-related food ideas in late February or March to a recipes website.
How to Get Paid to Write Articles Online: Freelance Writing Platforms
There are a number of ways to get paid from writing, (what this whole site is about, but today I am focusing on how to get paid for articles, and in particular, working or providing services through Freelance Writing Platforms or Job Sites. There are other methods that are perhaps more profitable but are longer term, including starting your own freelance writer website and starting an affiliate niche blog.
This page contains affiliate or referral links, which means I receive a small commission if you decide to click through and buy anything. This is at no extra cost to you, but helps me maintain this website 🙂 If you want to know more, please read our Affiliate Disclosure.
Freelance Writing Service Platforms
You must always meet your job description as advertised, and always give your client what they’re after. Don’t make any promises you can’t keep. With job sites, you want to build a great reputation, and that includes getting great reviews. In order to do this, you must meet your clients’ expectations. The con comes in when you Don’t meet their expectations and you receive bad feedback/or reviews.
You can avoid this by offering (free of charge) revisions in order to get the client the product or service they want, or by offering them a free service in exchange for an updated, more positive review. I’ve worked with Sellers who go out of their way to provide an awesome service, in order to get that positive, great review.
At all costs – avoid a bad review.
Upwork is another awesome job site which I recommend. Mainly because it seems to be well respected and is available all over the world (USA, UK, Canada and Australia) – you can get locals creating your content for you.
You get to run your own business and choose the jobs you want.
There is a wide variety of skill level jobs available.
High paying jobs are abundant.
More success you get, the more and better jobs you’ll attract.
Streamlined Hiring – the Upwork algorithm finds jobs that suit you.
You can potentially grow your freelancing business to great heights.
Each project has a shared workspace where both you and the client can enter, share files, and post feedback.
Get paid through Upwork Payment Protection, which includes invoicing and secure payments.
Charges include an Upwork Freelancers Service fee, which is based on a sliding scale of your total Upwork Earnings.
What You Can Sell as a Freelancer
As a freelancer, you can sell anything you like but preferably skills that you are good at. There is the typical range of writing services you can offer, but you could also include – or in a separate job entry/description, other services and skills in the realm of freelancing.
This is high in demand service at the moment, and if you can commit to providing excellent, high-quality material, then you will bound to excel. Blog articles will typically be for niche websites, or various topics, so it’s good if you know how to research quickly and efficiently, translating that information into quality articles. It will also help if you know some basic SEO practices.
Website Pages/Content and Articles
Some clients maybe after optimized web content for their website, and this is a great little gig which you can provide to your customers. Some customers might want more general articles for their websites, magazines, or journals.
Website Packages – build a website for clients and prepare the first 8 pages for them. Get them rolling…
Ebooks are another great service you can provide to clients via job sites. These could be various lengths, from short 5 page ebooks, to ‘ghostwritten’ ebooks that your clients might want to be written.
Really, whatever you have had experience in, you can sell:
There is Endless Potential…
The opportunities are vast and almost endless in working through freelancing job sites. Decide what you want to achieve and go after it, and make your part-time or full-time career out of freelance writing happen.
However, I still believe, that if you love writing, then you should be writing for yourself. Don’t get paid once only for your articles, blog posts, ebooks, and reviews. You want to create reoccurring income from your writing every week, every year. And you can do this by 1) having your own website and blog and 2) writing your own books.
Mindomo is a user-friendly mind mapping software that helps you create online mind maps with ease. All you have to do is click the “Create” button from the dashboard. Afterward, you can either choose a blank mind map or a mind map template from the various lists displayed on your screen.
There are many categories of templates you can browse for inspiration, or you can use the search bar to find what you’re looking for. The design and the structure of the information are composed. All you need to do is to fill in the placeholders.
How to Write an Essay
Getting Things Done
Design a business plan
2. Build your mind map from scratch
Create your own amazing mind maps from scratch using mind mapping software. Add your ideas and customize the layout and the design as you imagine. The possibilities are endless. Add documents, images, videos, audio files, icons, or links to have all the information you need in a compact design.
Mind Mapping Techniques for Students
If you’re not sure how to start creating mind maps, check out our Mind Mapping 101 course . It will walk you through the exact process you need to follow to create mind maps for homework assignments, note-taking, group work, studying and more.
Once you have the basic process down, you can create your first mind map. To get started, you’ll need a writing utensil and a piece of paper. If you want something more flexible and fun, try an online mind mapping tool. With a web-based tool, you have the ability to customize your mind map to meet your specific needs and access it from anywhere at any time.
A tool like MindMeister lets you create flexible mind maps that grow to fit your ideas. And, they can be accessed online or on the go with a mobile app, ready when inspiration strikes. Online maps can include text, links and more. With a paid educational plan , you can attach documents and images to your maps. You can create as many maps as you want — all paid plans include unlimited mind maps. When you’re finished, export your map as a PDF, an image or a Word or PowerPoint file. Don’t want to make the plunge just yet? Try MindMeister’s free version and upgrade at any time.
15 Mind Map Examples for Students
Now that you know the basics of creating a mind map, let’s take a look at some of the ways you can use them in school. Use these 15 examples to find inspiration for the different ways you can use mind mapping to study and write more effectively. Who knows, you may even get better grades, too!
1. Brainstorming mind map
Mind mapping is one of the best brainstorming techniques out there . Draw a mind map when you’re trying to come up with ideas for an essay, project or any other creative task — it can really help get your creative juices flowing.
If you run out of ideas in one session, try drawing blank branches into your mind map. Our brains don’t like unfinished business — this tricks your brain into looking for creative ways to expand our mind maps.
2. Note-taking mind map
Instead of transcribing what your teacher says, mind maps compel you to actively think about what you hear. Don’t write full sentences — stick to jotting down essential keywords and meaningful images. This way, you save time both during the lesson and afterward when you review your notes.
3. Memorization mind map
Mind maps can help you memorize all kinds of information , from vocabulary to important names and dates you need to know for your history exam. Build your memorization skills by hiding branches and trying to recall the hidden information — check how you did by revealing the collapsed branch. After some time, you’ll easily remember the contents of your mind maps.
Mind maps utilize all our cortical skills and activate the brain on all levels, making it more alert and skillful at remembering. The attractiveness of mind maps makes the brain want to return to them and encourages the probability of spontaneous recall.
4. Reading comprehension mind map
Old novels, highly scientific articles and scholarly essays can be full of unfamiliar words, and their complex structures can make them difficult to understand right away. Creating a reading comprehension mind map will help you group ideas together, identify troublesome words to add to your vocabulary and eventually cut through the confusion.
To do this, break the information down into smaller, more manageable chunks. Make a list of unfamiliar words and other questions that turn up while you read. Later, research the troublesome words and bring up these further questions in class. You can go back to your map to review the text before an exam.
5. Group project mind map
Dreading group projects? Mind maps can help change that. An online group project mind map makes it much easier to visualize what needs to be done and work together with your teammates to accomplish everything.
With MindMeister, you can easily share your mind map with all team members so that everybody can access and edit it at the same time. In a paid plan, you can assign tasks to your team members right inside the mind map to ensure everybody knows what they need to do, and everyone can link their files directly into the map.
6. Class presentation mind map
Mind maps are a great way to present information . For example, you could use a mind map instead of a slideshow to present a class report. Take a look at the video below to learn how to create a slideshow for a book report in less than three minutes.
7. Homework mind map
Never forget another assignment again — a homework mind map can keep you on track throughout your course. Stay organized by creating a to-do list, adding deadlines to each assignment and any necessary reading materials directly in your map. As you complete tasks, check them off of your to-do list.
8. Essay mind map
Mind maps can not only help you brainstorm what your essay will focus on, but they’re also great for collecting arguments and quotes from the various sources you want to cite. Outline the structure of your essay using mind maps to capture all of your ideas and research in one place. You can even show relationships between arguments by drawing connections between topics.
9. Exam preparation mind map
Additionally, you can note down instructions from your teacher and other information about the exam, such as date and time, format (essay, multiple-choice, etc.), what you need to bring (calculator, pens, ruler) and so on.
If you became jobless in Pennsylvania, you may be eligible for Unemployment Insurance benefits. There are certain guidelines to qualify for the unemployment benefits as per the federate and state rules. You can avail these benefits by approaching the Unemployment office in your area.
If you need assistance regarding your job search or you want to look for jobless benefits, you have landed in the right place. This article is devoted to offering important links to some of the main offices and department to aid you with important information. This is the ideal place to ensure your eligibility for PA unemployment compensation. You can also find the answers to some of the most complex questions related to unemployment compensation.
How Long Does It Take To Get Unemployment In Ny
You should file your claim during the first week that you are either totally or partially unemployed. Waiting longer to file a claim can mean that you lose benefits. If you have worked four or more days during a given week, or if you were paid more than $504 gross pay during a 7 day period, then you must wait until the following Monday to file your claim if you have still not found a job by that time.
Typically, if you are eligible to receive unemployment benefits, your first payment will start within 2 to 3 weeks after your claim is first made and then processed. There are certain situations in which additional information is required before an application can be processed and payments can begin. If there are gaps in the information that need to be filled in, you will receive notification from the Department of Labor. This could result in delayed payments and you wonât receive benefits during this time period. If your claim status is listed as âpendingâ then it is likely that there was a need to gather additional information in order to complete and then process the claim.
Are You Available And Actively Searching For Work
To maintain your eligibility for unemployment benefits, you must be able to work, available to accept a job, and looking for employment. If you’re offered a suitable position, you must accept it. For the initial unemployment period, whether a position is suitable depends on several factors, including the level of skill and training required, the similarity between the work and your previous employment, how much the position pays, and the distance between the job site and your residence. However, as time goes on, you will be expected to modify your standards and consider accepting work that requires less skill or that pays lower wages.
You must conduct a reasonable search for work, which includes applying to at least two jobs and conducting at least one other work search activity per week. You should keep a record of your job search efforts, including the employers you have contacted, the dates you made contact, and the outcome. The Pennsylvania Department of Labor & Industry may contact you or your employer contacts to verify your efforts.
How And When Do I Apply For Employment Insurance Benefits
You must provide all the information required by Service Canada, including information relating to your job and why you stopped working. Check with Service Canada to find out what documents you need to apply for employment insurance benefits. You will also have to provide your social insurance number.
After receiving your appeal request, a hearing will be scheduled before an administrative official called a Referee. The Referee will receive evidence from both you and your employer and issue a written decision. If you disagree with the Referee’s decision, you may appeal to the Board of Review by the date stated in the Referee’s notice of decision. If you disagree with the Board’s decision, you have 30 days to appeal to the Commonwealth Court of Pennsylvania.
Optimizing your title: This is one of the most important things that you can do to ensure that your title ranks in Google, as well as attracting an audience. This screenshot of the Moz resource on title tags helps you optimize your titles effectively:
Understand your target audience
If you don’t know, then it’s time to talk to them directly. Sit in on sales and support calls, read through call transcripts, and conduct customer surveys. Don’t just read through reviews and testimonials. Find out their pain points and reasons for not choosing your brand over another.
Create a persona for your SEO copywriting efforts. Without a specific target persona, your copywriting will go off the mark and fail to boost ROI. Try creating a persona using a customer survey to target the closest replication to your website’s ideal visitor." — Harriet Chan, Co-founder and Marketing Director of CocoFinder
Jot down topic ideas
Use information from your customer research to brainstorm topic ideas. You can turn questions into blog posts. Plus, you can use tools like Frase and BuzzSumo to find additional ideas revolving around the topics you came up with.
See if you can develop clusters to cover topics adequately. Frase is excellent for this—it shows various LSI keywords/topics so you can ensure your content is in-depth. This will come in handy when creating your outline.
The most common mistake we see in SEO copywriting is not going deep enough into the topic. People hear ‘content is king’, so they write for the sake of writing. Instead, they should think about the reader, not the robot. Why is the person searching for this bit of information? How can I provide an answer that is succinct, valuable, and provide them with the answer they’re looking for? — Steven Jaenke, Founder & CEO of Digimark
Perform keyword research
But don’t just look at the numbers—look at search intent as well. For instance, you can categorize search intent as informational (looking for answers), transactional (looking to buy), or navigational (looking for a specific brand, website, or page).
Then you can take it further by classifying the keywords based on the customer journey—top, middle, or bottom of the funnel. The closer to the bottom, the higher the intent to purchase. It’s ideal to start from the bottom to get higher conversions at the get-go.
Phase two: Writing winning copy
Analyze the first page of Google (aka your competitors)
So analyze their sub-headings to see what they cover. Tools like Frase speed this up by pulling the top 20 pages from the search engine results page (SERP), then laying out their h2s in an easy-to-see format.
Otherwise, click through the top 10 results and look at their structure. See what sub-topics to cover and what they’re missing. Cover the gaps in the content by gathering the h2s from the top 20 (or even 30) pages for the search term.
View the "people also ask" section
Scroll below the ads in Google and you’ll see a "people also ask" section. Here, you’ll find hidden gems to add to your content. Include these questions and answer them thoroughly, so Google (and your readers) find your blog post comprehensive and share-worthy.
Identify rich snippets
Certain search terms bring up maps, signifying a local search. Others may showcase recipes, images, product listings, or answer boxes. See how you can get your content into rich snippets that appear for your search term.
Outline your article
Now, it’s time to create your content outline. Using your research, create a rough outline with h2s covering the sub-topics your competitors are discussing. And the questions in the "people also ask" section. Your outline will evolve as you conduct additional research.
Create your ugly first draft
Some argue against writing ugly drafts, but brain dumping gets you past writer’s block and blank pages quickly. Take all the information you gathered and get them on the page. Then go through it and reorganize it so the flow is fluid.
Make a pretty final draft
Six Elements of SEO Copywriting
That’s because if your content is useful and interesting, but it takes a long time for your page to load fully, your visitors will leave, because their attention span is short. They leave because of a bad user experience.
In our example, the history shows that Psychology Toda≥≤≤÷y had a load time of 2.58 seconds on January 10, 2015. The page size was 1.6 MB at the time. Today, the page size has been reduced to 1.5 MB and the load time improved to 770 milliseconds. This is what SEO firms check first and so should you.
This case study reveals how Smashing Magazine experienced an impressive boost in their conversion rate when they cleared their database of all of the clutter that old plugins had created, then merged all of the databases into one.
Phase 3 of the SEO copywriting process: Editing your text
Once you’ve finished writing your piece, you’ll have the first draft of your article. This first draft is the thing you will improve upon in the final phase of writing. The final step will still take quite a lot of time.
The editing phase is the phase of the SEO copywriting process in which you should ‘kill your darlings’. Don’t be afraid to throw stuff out. You should read and re-read and re-re-read your post and correct any awkward sentences, unclear phrasing, and jumbled paragraph structures. Here are five steps to take in order to thoroughly edit your article.
Step 1: Read slowly (and out loud)
You can start this phase by reading your piece slowly (and even out loud, this can really help). Each sentence should be grammatically correct and the spelling must be flawless. You need to be very critical of your own work.
Step 2: Focus on sentences
Start by making sure each and every sentence is correct. Focus on the spelling of words and rephrase awkward formulations. Make sure sentences are grammatically correct and check for readability: make sure your sentences aren’t too long.
Step 3: Focus on paragraphs
If all sentences in one paragraph are approved, look at the structure within a paragraph, focusing on that first sentence. Does that first core sentence really capture the thing you wanted to say in that specific paragraph? Are the sentences within a paragraph presented in a logical order? Do you use transition words in order to make the connection between sentences clear?
Step 4: Check text structure
You should also check your headings and subheadings. Make sure your focus keyword is in one of those headings and subheadings. But equally important, make sure the headings help your readers to grasp the structure of your text. In the article on how to use headings on your site, we explain how to use them.
Step 5: Ask for feedback
The very final step in your SEO copywriting process is getting feedback. After editing your text, you should ask people for feedback. At Yoast, all the posts we write are read by at least two of our colleagues before we publish them. Feedback allows for the perspective of someone other than the writer and almost always leads to vast improvements in the post.
It would also be useful to let someone from your audience proofread your post to test whether the message is communicated properly. Also, feedback from someone with professional writing and grammar skills, such as an editor, will help you improve your blog post even further.
Use Yoast SEO
While editing your text, you will find our Yoast SEO plugin really useful for SEO copywriting because it helps to optimize your text for search engines and to make your text more readable. For a detailed overview of how to use Yoast SEO when optimizing your content, you should read our post about the content analysis feature in Yoast SEO. The plugin analyzes content in various different languages, so you can benefit from using the plugin, even if you are not writing in English!
SEO copywriting for international sites
Writing well is hard, writing well in multiple languages is even harder! If you own websites for multiple regions and languages you know this is true. Translating content can be a tricky business, because of the phenomenon of false friends in different languages. False friends refers to words that look alike in two different languages, but actually mean something different.
Getting translations probably is the easiest. But it’s also the most tricky one. Are you sure your translation sends the same message and has the same tone of voice as your original article? That’s hard to judge if you’re not a native speaker. Therefore: always have a native speaker check the copy. At least.
Creating new content by your local team is the safest choice, with probably the highest quality result. However, it is very time consuming and you’re not taking full advantage of the content that’s already there.
Therefore we’d advise to “transcreate”: take what you already have as a basis, but rework it so it fits the local target group. Make sure native speakers that know the local market create this content. If you’d like to know more about this, read my article on creating great copy in multiple languages.
“Don’t make the keyword the focus. Instead think about what you’re trying to say and then think about where the keyword fits into what you’re trying to say,” Daryn says. “Especially with your titles — I think it’s really easy to see a keyword and be like ‘here’s a title that makes sense for the keyword’ and then be done. I would say go back and rework it and rethink it to try and find a way to make it sound as natural and as fun and as fitting your brand as possible, because there are likely many ways to write that title that could be way more engaging than ‘X Tips About Keyword.’”
Chapter 1: Art and Science
Finding Your Audience
One of the best tips when it comes to SEO writing is to know your audience. Who are you writing for? What type of writing style or tone do they gravitate the most towards? And more importantly, what type of help do they need?
If they’re looking for help learning about a certain task, they may prefer a detailed post that explains an intricate step-by-step process. A good example would be detailed recipes such as the one found below.
Finding Your Intent
Finding Your Keywords
To make sure that your article will find its way to the search results of your chosen audience, you have to make sure that it is Search Engine Optimized. One of the most important ways you can ensure that your article ranks are through keywords.
Let’s say you were looking to learn about aggregate rating schema for the first time. You could use keywords such as “what is aggregate rating schema” or “aggregate rating schema definition.” They’re short and straight to the point.
However, let’s say you already know about aggregate rating schema and instead you want to learn how to integrate it onto your site. Then, you could use the keyword “how to add aggregate rating schema with coding”. It’s longer, but that extra info is needed for Google to understand what you need.
Chapter 2: Wordsmith vs. Wordplay
Now that you’ve figured out your audience, search intent, and keyword, you’re ready to write. As I mentioned earlier, SEO copywriting is all about finding a balance between what searchers need and what search engines are looking for.
Writing Your Content
First, let’s talk about your content. How long it will be should depend on your target audience. Let’s say you want to target people needing help with an overheating engine. They won’t have time to sit and read through a 2,000-word article. You need to give them tips that they can digest as fast as possible, in a format that they can read easily.
At the same time, you have to take note of your tone. In this situation, you wouldn’t want to read an article written like a scholarly essay, would you? You want something straight to the point. With short sentences. And that is conversational and easy to read.
Writing Your Headings
The H1 is usually the title, which in this case could be “What To Do When Your Car Overheats”. The H2 are your subheadings, these can be used to help feed searchers information faster. These could be points such as “Pull Over”, “Add Coolant”, and “Call For Assistance”. H3s, H4s, H5s, H6s, and so on will be used for additional information. For example, your H3 could be a section about “How To Add Coolant To An Overheating Car”.
Writing With Keyword Integration
Lastly, but definitely not least, we have keyword integration. Keywords are one of the most important factors in a page. It tells Google exactly what your page is about. That’s why it has to be integrated seamlessly into your content.
Make sure you have your keyword on your title. Then, as a rule of thumb, try to place your keyword in 1% of your content. This is called keyword density. You also want to make sure that these are spread evenly throughout your content.
Use the ASMR formula to make consuming your content effortless
Most people will decide whether your post is what they’re looking for based on the quality of your intro. A good intro will keep them reading, and a lousy intro will send them straight back to the search results.
Boost your CTR with these three title tag “hacks”
A. Add “power words”
B. Add parentheses
C. Add the year in your title
Break Up Content with Optimized Headers and Images
“Not only does [using headings] make your content easy to read and digest, you can also add your keyword in there, and H2s and H3s are more heavily weighted than normal body copy in terms of keyword value,” Ellie says. “In the same vein of breaking up the content, images are great. You can optimize the alt tags for your keywords as well.”
If you’re including a visual example of the keyword topic, you could write alt text like “image content description, an example of keyword.” If you’re writing a pros and cons post, you can use “Pros of Keyword” as your section header instead of just “Pros.”
“Your content needs to feel easy to grasp, and the best way to do that is to give people little tastes here and there,” Daryn says. “If you have a really long list, maybe give bullets up front like ‘Here’s the list you’re gonna get. Now read all the details.’ Or if it’s a story with a lot of facts, give subheaders. Barricade it in its own little section with a bullet or a header and don’t try to include multiple ideas per section because that’s not how people read online.”
Consider the Type of Content You’re Creating
The best practices for optimizing a blog post aren’t exactly the same as the steps you’d want to take when optimizing a web page. You need to account for the differing intentions of visitors arriving on those different types of pages and how you expect them to get there.
“The difference between a blog and a product page is that there is less content to work with [on the webpage], but you still want to use alt tags on your images, have the keyword in the metadata and you want to be natural,” Ellie says.
However, on a product page, you shouldn’t include as many internal links as you would in a blog because you’re not trying to create a web of content in the same way and you want visitors to stay focused on your product and on making a purchase decision.
While the main goal of a blog post is to attract traffic and get visitors to initially convert, solution pages aim to educate users about your solutions and landing pages aim to get visitors to submit information. The differing primary purposes can make it more difficult to optimize your copy around a keyword.
“Keywords are often so much harder to work in [on a webpage],” Daryn says. “You have a limited amount of copy to work with, all of which must adhere to a highly rigid structure, and you don’t necessarily have flexibility in terms of what information you can include — you can’t compromise on the information and message you’re conveying.”
A product page might only have five sections, and three of the five could be focused on specific features, making it impossible to work in the keyword naturally more than twice on the page. If that’s the case, Ellie says do the best you can and focus on optimizing the technical aspects of the page while creating the best user experience possible.
If your headline stinks, nobody is going to click through to your website. Don’t be like me. Set aside a substantial amount of time for brainstorming headlines. It may feel like a waste of time at first, but trust me—when your organic CTR skyrockets and your pageviews go through the roof, you’ll be happy you did it.
What is SEO copywriting?
Have you sat through many a meeting listening to the head of marketing drone on about search engine optimisation? Perhaps you’re confused about long-tail and short-tail keywords? Or you just don’t know your PPC from your SERP?
SEO is the means of helping a website appear as high up as possible in the search engine results page (otherwise known as SERP), whether that’s Google, Bing, Yahoo or any other. There are a number of web design and development factors which influence this. However, SEO copywriting involves weaving keywords and phrases that your target audience would use to find you into your website’s content.
SEO copywriting fits into the larger field of search engine optimisation which utilises a range of tactics, including link building, mobile optimisation, load speeds, and content strategy techniques to ensure your site is device and user-friendly, promotes unique and insightful content and provides essential details.
Why is SEO important?
Here’s why: “most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages. If your business is selling products or services over the internet, you want your website to be listed before your competitor’s websites.” (The Balance)
One benefit of SEO is that in and of itself it’s free. Unfortunately, it’s also time consuming. You’ll either need to have a member of your team looking after your SEO, which includes optimising your web and blog content, or you’ll need to hire a freelancer content marketer or outsource your content marketing to an agency. That means there will be an unavoidable cost to you in the long run.
It also doesn’t work over night and can take months to be effective. According to Josh Steimle, “many SEO firms will tell you that it takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind this is when you start seeing results, and SEO results grow over time. Whatever results you’re getting at 6 months should be considerably less than what you’re getting at 12 months. At some point, you may see your results taper off, and then it may be a matter of maintaining results rather than growing them.”
What is SEO copywriting?
SEO copywriting is exactly as it sounds. You’ve got the SEO part: optimizing for search engines, and you’ve got the copywriting part: writing for the purpose of marketing or advertising. SEO copywriting is basically the creation of SEO content—but while content can refer to an infographic that you place into a blog post or a video you create and optimize for YouTube SEO, copywriting refers to the actual words in the written parts of your content.
1. Understand (and match) keyword intent
For the most part, this list of SEO copywriting rules is assembled in no particular order—I don’t necessarily think rule #4 is more important than rule #8. That being said, I’m kicking things off with keyword intent for a specific reason: It’s fundamental to your SEO success.
Real quick for anyone who’s unfamiliar or in need of a refresher: “Keyword intent” refers to the reason people search for the keyword you’re thinking about targeting. Generally speaking, there are three broad types of keyword intent:
Since it’s in Google’s best interest to deliver its users top-notch search results, it rewards marketers who closely match keyword intent. If you tried to target the keyword “history of valentine’s day” with the pricing page for your flower delivery service, you wouldn’t perform very well in the organic search results. Why? Because you’d fail to match keyword intent.
Whether you’re writing copy for your homepage, a blog post, or a product description, effective SEO copywriting starts with an appreciation for the importance of keyword intent. Think carefully about what users are looking for, and then do your best to give it to them.
2. Get to the point
I’ll admit it: I’ve been known to write a lengthy introduction every now and then. As valuable as that may be for those writing term papers or Dickensian novels, when we’re talking about SEO copywriting, we have to keep in mind the ultimate goal: to create relevant content. Relevant content, after all, is the stuff Google puts at the top of the organic results.
Though creating relevant content is largely about matching keyword intent, that’s not the only consideration; it’s also important to prove to Google that your content is pertinent. As I’ve learned first-hand, an effective way to prove the pertinence of your content is to target your main keyword early on in your copy.
50 words in and the writer’s already targeted her main keyword three times. Is that the sole reason this post tops the organic results? No, but it’s certainly one of them. Take a page out of the HubSpot playbook and increase keyword density at the beginning of your next blog post.
3. Refrain from keyword stuffing
To be clear, there’s an important difference between increasing keyword density at the beginning of your next blog post and engaging in what’s known as keyword stuffing—the practice of excessively targeting your main keyword in an attempt to improve organic search performance. Whereas the former is a fair-and-square way to demonstrate the relevance of your content, the latter is an outdated form of cheating.
I recommend staying away from keyword stuffing for a couple different reasons, one of them being the fact that it’s a tremendous waste of your time. I mean, c’mon, it’s 2020, people. If you genuinely believe that Google still falls for stuff like this—
“Email subject lines are important because email subject lines determine whether or not people open your emails. It’s imperative that you A/B test your email subject lines because otherwise you’ll have no idea which email subject lines work best and you’ll be left with middle-of-the-road email subject lines that nobody cares about.”
The other reason I suggest you refrain from keyword stuffing is that it makes for horrendous user experience. Nobody wants to read something that’s clearly written to appease an algorithm. If you engage in keyword stuffing, no one will stay on your website for very long.
4. Speak your audience’s language
That being said, there’s another amazing tool—if you can even call it that—that too few online marketers use to their advantage. It’s free, easily accessible, and immensely helpful for anyone in the business of SEO copywriting.
Let’s say you’re a marketer at an email marketing software company and you’ve been tasked with writing a blog post around the keyword “does email marketing work.” Search that query on Google, scroll to the bottom of the results page, and bask in the glory of highly valuable information: a list of frequently searched queries that are relevant to your main keyword. “How effective is email marketing,” “is email still relevant,” “email marketing stats”—the list goes on.
There is no downside to the process of setting business goals; instituting them in company culture is important for establishing leadership cohesion and measuring the success of the company and its employees. Similarly, having clear, well communicated, and smart business goals allows all employees to be on the same page for how the company operates and what the most effective ways are to reach the goals.
Business Goals: Examples | Long & Short Term Goals for a Business
Laura has taught college English for three years. She is currently at University of Rhode Island completing her Ph.D. in Literature with a specialty in U.S. American Late Modernism focused on the work of William Faulkner. Laura received her MA from University of Massachusetts Boston in 2020 and her BA from University of Delaware in 2011.
Business goals provide a clear understanding of what a business expects to accomplish through a specific time period. They help establish a desired result that employees can work towards and allow for observation of the progress being made, which boosts morale.
Business goals generally focus on more broad effects throughout a company rather than providing specifically outlined behaviors. Business goals can be made for a company as a whole, for specific departments, or for individual employees.
Business Goals Examples
There are a variety of business goals that can be made for a company and are determinate on the desired outcome. However, when beginning the process of setting business goals, it is important to figure out what wants to be achieved and how it can be achieved. The table below features characteristics of business goals and examples of how they work in operation.
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Introduce bathing suits to your clothing line by the end of the Spring season
Hold weekly meetings with employees to gauge the progress of the bathing suit line
Restaurant improves customer satisfaction on existing menu items by 20% by end of Summer
Shoppers think store redesign presents product aesthetic in a more pleasing way
Increase traffic and interaction on the store website by 40%
Have a greater presence and following on the company’s social media
Get restaurant listed in ”best of” section of a city magazine
Ramp Up Productivity in Your Business
Your level of productivity can directly impact your bottom line, so it’s never a bad idea to set a goal to boost your productivity and the productivity of your team. You can become more productive by eliminating distractions during the work day, improving the way you use business tools such as email, and by incorporating the use of productivity apps.
How do you communicate with your employees and ensure their satisfaction with your business and products and services? Set a goal that focuses on making your customer service process exceptional, handling customer complaints more effectively, or incorporating customer service into your social media practices. And don’t forget about the power of asking your customers for feedback in order to identify what your business can be doing better.
Increase Traffic on Your Business Website or Blog
More website traffic often translates into increased sales and customer loyalty, making this a great goal for small businesses. There are many ways to get more eyes on your website or blog. Start by creating a plan to ramp up your content marketing strategy. Then, once you have relevant and engaging content ready to share on your website or blog, try one of these five ways to drive targeted website traffic.
If you haven’t changed up your product line in a while, one way to give your business new life is by creating a new product to add to your offerings. Consider the feedback you have received from customers and their buying behavior as you get started with this goal. You can also consider changing up the way you market an existing product since sometimes a new spin can give an older product new life.
What are business objectives?
A business organization’s objectives are things it aims to attain or accomplish over a certain period of time. These could include making a profit to fund the company’s growth and development, providing high-quality items to customers, and protecting the environment, among other things.
Your company’s objectives are the particular actions and measurable stages it must take to achieve its objectives. They provide you with a clear picture of the exact tasks or projects that must be done in order for your company to grow closer to its goal.
Goals and objectives are two distinct concepts, yet they work together to help you achieve your objectives and increase your team’s productivity. Making a goal without a clear objective will result in a goal that will never be achieved.
The term “object” appears in Objectives. Objects are solid. As a result, objectives can be defined in terms of timetables, budgets, and measurable outcomes. To establish and measure targets, many businesses employ the S.M.A.R.T criteria and goal-setting technique. The acronym S.M.A.R.T stands for:
Specific – Objectives are very specific, with genuine metrics and timeframes that must be accomplished. “Generate 50 leads from the United Kingdom before October 30th,” for example, is more specific than “increase the worldwide client base.”
Measurable – Make sure you can track how well your goal is working. What are you planning to track as a key performance indicator (KPI)? (Don’t forget to name the person who will be in charge of tracking each goal.)
Attainable – A goal is difficult but not impossible to achieve. “Assisting 10 million international enterprises to become more productive” is commendable, but if you only have 100 customers, it’s difficult to put into practice. Don’t expect to rule the globe in a single day.
Long-Term and Short-Term Goals
While there are many distinct sorts of goals, short-term and long-term goals are the most common. Short-term goals may usually be completed in six months to three years, whereas long-term goals can take anywhere from three to five years (or even longer).
A long-term objective frequently necessitates and comprises numerous smaller, short-term goals. These smaller objectives break down the “big picture” concept into manageable chunks. For example, before launching a new marketing campaign, you may need to complete a few short-term tasks, such as researching a niche market, establishing a landing page, and assessing your brand strategy.
Tips for creating short-term goals
Identify long-term goals– Knowing your long-term objectives will enable you to divide them down into smaller, more manageable objectives to achieve before you reach your end goal. Consider and choose a goal that will take a significant amount of time and work to achieve, such as building a physical store.
Tips for creating long-term goals
Have a 10-year plan– Your objectives can be divided into several categories, ranging from financial to personal. It’s also beneficial if your goals align with your values and what matters most to you. This makes things more personal, and you’ll be more motivated to finish them in the long term.
Work backward– Working backwards may be counterintuitive. Starting at the end — as if you’ve already accomplished your objective — allows you to take small, manageable actions without feeling overwhelmed and losing sight of the big picture. Working backward helps you feel the success while also providing you with a boost of insight into getting there.
Break into attainable steps– Make short-term goals for the incremental steps leading to your long-term goal’s bottom line. For example, if you want to write a novel, you may set a short-term target of producing 100 words every day (long-term goal).
Adjust goals- Your objectives may shift over time. Check in with yourself as often as possible, and don’t be hesitant to change, adapt, or even scrap your plans in order to restart your long-term goal path. Use your monthly check-ins to ensure that you and your objective are on the same page.