Ethical Leadership

Ethical leadership refers to a form of leadership that is guided by the respect for ethical values and beliefs, as well as the rights and dignity of others Mohamad, 2010. It also relates to various concepts, including honesty, trust, charisma, consideration, and fairness (Mohamad, 2010). Ethical leadership also involve to morals and values that individuals find appropriate or desirable, as well as an individual’s motives and virtuousness. (Mohamad, 2010).

One of the impacts of ethical leadership on an organization is that it helps in the establishment of a positive work environment through the creation of productive relationships among the team members, as well as the overall organization (Okantey, 2012). Besides, ethical leadership can significantly improve the collaboration and conduct management within a team by increasing the employees’ morale. Ethical leadership also help managers to maintain a positive work communication between the employees and the managers, thereby influencing job attitude and productivity (Okantey, 2012). Ethical leadership also contributes to the improvement of the overall health of an organization through the acts of showing respect for one another, as well as recognizing and valuing others’ opinions. You can read more about the detailed research on leadership in this leadership definition essay.

Authoritative leaders employ leadership skills that ignore the importance of ethics in organizations and are therefore divergent with my responses to the question under discussion you can find out more in this essay about leadership. Besides, authoritative leaders make their choices based on their personal judgments and ideas and rarely accept other people’s opinions. On the other hand, participative leaders are entirely in agreement with my response to the question under discussion because they embrace teamwork, value mutual respect, as well as build friendships with the employees as a means of enhancing their contribution to the organization’s overall goal and maintaining an ethical work environment.

Print-R-Us System


Technological innovation has been growing tremendously in the recent past. The new era has brought with it numerous changes that have affected various sectors of the economy. Businesses have greatly been affected as it has managed to improve their operations in a variety of ways. One of the greatest developments that have been taken up by businesses is the system automation. This has led to the growth of business operations in several ways. Even though the growth of the automated systems has been seen as a great move, it has also been accompanied with challenges of its kind. The paper shall, therefore, discuss an example of an automated system and even give some of its advantages and setbacks that are likely to be experienced by Print-R-Us, the company that is introducing this as part of their system.

System background and functionality.

Print-R-Us is a print shop that works nationally with over 500 shops in the United States. The company has been in the course of developing an automated online ordering system that will replace its customer service representative. The new system will be able to perform some activities just like the customer service representatives, but it will be more efficient and responsive. The main function of the system is to take orders and give the various details involving the order about their clients. The new system should also be able to give the precise location of where the delivery should be made and when the client expects the delivery (Granello, & Wheaton, 2004). In addition to this, the automated system should manage to keep a track record of all orders that have made so that it can make it possible to create a proper audit report. The system will also increase the time phrase for feedback being given because the system can be created in such a way that it can give notification to the individual in charge. The system can allow for the information that is stored in it to be stored in the cloud.

The new system has managed to improve the new system in numerous ways. One of these ways is by having a more accurate information collection database compared to when information was greatly collected manually. The information collected can be more accurate and can include more information that it can be left out when an individual gets the information. The information can be backtracked in case an issue pops up when the client has not included some information (Angeli, Valanides & Bonk, 2003). Another area where the system is better than the old system is when it comes to customer records. This is essential for the company especially when it has offered and would like to provide them to their loyal clients. The company can also use for delivery purposes as they can know where the customer is located and where they need their delivery made and the costs associated with their respective orders.

The new system will have better records when it comes to customer records. This is because the system keeps a detailed amount of information on the clients’ orders. The system will have the time that the orders are made recorded as well as the requirements. Print-R-Us will be able to follow up on the information that is provided by the clients. The information will also give details on the methods of transactions that clients have used. Different clients have various means that they choose to offer their payment. The system will be able to compile such information so that when an issue arises in regards to the orders made, the management can track everything in regards to the order and take the necessary action. When it comes to inquiries being made by customers, the system can relay the information that the client needs to the individual who can help. For example, for a client who needs financial clarity, the system will direct the client’s question to the financial officer or representative who is in charge at that moment. If a client complains and wants a return, then the financial officer or the individual in charge will have to track the order information from the system and get the information pertaining the client’s order. For these types of issues, the enterprise will need to have a computer server that has fast data processing speed that will allow for this information to be updated rapidly just as the orders are made. Another piece of technology that is needed is a constant connection to the internet that will allow clients to make orders constantly without having to wait for a specific time of the day to operate.


The new system will be more productive compared to the old system. Customer handling will be better because it would be easier to have a customer’s record shared between individuals. For example, if employee S handle a customer in the morning and has already left the premises and the customer has an inquiry, it would be easier for employee X to assist the customer because he has some records to look at to prevent any mix up (Aronson, Liang, & Turban, 2005). The system will also increase the transparency of financial transactions as all the transactions shall be made through a single channel, and no employee will be allowed to be part of any transaction physical. The customers will feel more secure.

However, the employees will be affected directly both positively and negatively. On the positive side, the employee’s workload will be reduced immensely because with the new system in place, and they will only be waiting for notifications about a new client and what they need compared to the old system where they might face communication breakdown when taking customer orders. The employees’ productivity will also be increased as it will be easier to monitor how many clients each handles per day. This will keep track on the hard-working individuals in case there are bonuses to be given. On the other hand, a number of employees may be laid off because most of the tasks that they were doing are now being carried out automatically by the new system.

Information privacy.

Since the system is majorly based online, most of the customers believe that their information or track record private. There is some information that needs to be kept private. One of them is the orders on what they need to be printed. Some clients might have needs that might be against the law, but for a printing business, they might not know it. Another information that needs to be kept private is the transactions by the clients. This will prevent them from being extorted due to their financial transactions background. Their locations must also be kept private to prevent them from having unwanted visits from unauthorized salespersons and potential threats. The system can keep this information private by keeping this information behind encrypted passwords and pins (Granello, & Wheaton, 2004). And for everyone who logs into this system’s location, their login information is captured and recorded. The company will also have this system location be limited to a selected number of employees to reduce the potential risks.

Information security

To protect the individuals making the order, it is important to have some of the information stored in the cloud while other stored in the local computer stores. The transaction details, clients’ location, and address are some of the information that needs to be stored in the cloud. The name of the client, their order information, and delivery date are some of the information that can be stored in the local computer storage locations (Wright, 2005). To minimize the risks of security breaches, the security levels before accessing this information should be increased. The system would also have antivirus and malware detection software installed on it to prevent the system from being breach from a remote platform.

Ethical issues

The system might be liable to a limited number of ethical issues. The employees who are working with the system might not have been well trained on how the system work and thus, they might leave some information open for unauthorized individuals who might view the information with the intent of causing problems (Wright, 2005). Another ethical issue is that the employees might not have been exposed to proper training. Thus they might be putting the whole system and the whole operation at risk in case something goes wrong because of their mistake.


The system has great potential for improving the productivity and customer-company relations of the company. Even so, the installment of the system will have some of their employees lose their jobs, and it may also put the clients’ information at risk because the system is majorly based online. This will not be a limiting factor for the system as they can be controlled resulting in increased productivity and efficiency by Print-R-Us company.

7 soft skills you should gain to improve your career and life

If there is one thing that brings all of us humans together is our consistent pursuit of happiness and success. Although it may often seem like only a handful of individuals are able to achieve such apex – they get the best jobs, are lucky in love, and are always lively and smiling – we are all capable of reaching what we want.

Despite feeling frustrated or even jealous of people who appear to “have it all figured out”, you have the power to make a choice and start building your own happiness and success. However, you will soon realize that in order to be truly happy and successful, you’ll need to develop a range of interpersonal skills. These are skill related to your attitude, mood, and personality – how you choose to communicate with others, for example.

Interpersonal skills (or soft skills) can make a huge difference in your career and life since without them it becomes more difficult to find work, partners and happiness. As an example, imagine you went for a job interview but did not get the position. Indeed, there is a high chance you were not chosen for a lack of experience or qualification. But it is also possible that you didn’t lock in the job due to inadequate interpersonal skills such as not being a good listener or not demonstrating a positive attitude.

Hence, if you feel like the time has come to give both your career and life a boost, start by practising the skills below and you shall soon see an improvement.


1. Have the ability to listen

As it has proven itself over and over again, the ability to listen is the mother of all skills. By listening carefully and attentively to what others have to say, not only do you learn from them but also establish deeper relationships. And since relationships are the backbone of our existence, both you and your friend profit greatly from your ability to listen.

2. Willingness to accept criticism and be flexible

In our professional or personal lives, both good and bad criticism is important for becoming a better person or achieving success. By showing a willingness to accept criticism, you will open doors to make positive changes in your behaviour and life. Similarly, flexibility – although it is not taught at school – is necessary for all areas of life. If you are not sure about it, just remember how often you had to adjust your plans to meet someone else’s needs.

3. Focus on a task or problem

Due to our globalized world, constantly immersed in technology, we are more than ever bombarded by an endless amount of information which in turn affect our ability to hold our attention for long periods. The inability to focus on a task can be harmful both to our career and our personal relationships, often taking us away from the present moment. Hence, it is key to get out of this bubble and develop the ability to focus on the task at hand, which in the professional world has the advantage of putting ahead of the average person.

4. Learn to solve conflicts

Unfortunately, there are conflicts everywhere. In our rushed and hectic routines, most of us find ourselves discussing with our partners, co-workers, our children or even a stranger in traffic. But for the sake of happiness, it is valuable to learn how to resolve conflicts, which can involve something as simple as knowing when to walk away from a confrontation or being the first to apologize.

5. Strive to do good and be of service.

Doing good makes us feel good and striving to be of service has a direct and positive impact on our community. Whether dealing with clients, colleagues or friends, be mindful of your attitudes and try to promote the good and give rather than take, in all your interactions.

6. Have an eagerness to learn

Where would humanity be without our ability to learn? From the moment we are born until we become adults, we are constantly learning new things. Unfortunately, as many of us get older we tend to stop learning or having this eagerness to learn. Thus, in order to keep yourself young, happy and satisfied, rekindle your enthusiasm for learning.

7. Communicate clearly and effectively

We are always saying something (through words or body movements) and the act of communicating lies at the heart of all human interactions. Therefore, if to improve your career or personal life you should focus on learning how to communicate well – speaking, writing, body expressions, eye contact, etc. And as we mentioned in tip number 1, communication is not a one-way street – you need to be a good listener.

Motivation to Write an Essay

Even though it would be great to write our essays way before the deadline, things don’t go so smoothly all the time. At least once in your life, you found yourself in front of a blank document, with no ideas to write down. In moments like these, it becomes very difficult to find the motivation to write. Apart from staying out of panic and positive, you can apply some simple tricks which can help you find the motivation to finalize your assignment and surprise your evaluators. So, keep reading this article and find the motivation to write your next essay.

Motivation to Write an Essay

Create the right environment for writing

When you find yourself in difficulty and without motivation to write an essay, one of the first thoughts that comes into your mind is “what if I pay someone to write my essay”. Instead of spending your money and pay someone to write your essay, you can still do good work if you start by creating the right environment to foster inspiration. You should start by eliminating any distractions. For example, put your phone on silent and close the TV. Moreover, you can block social media or other websites which might distract your attention from writing. In addition, you should choose a comfortable and clean place which will give you more inspiration and positiveness. Once you have settled everything and you created the perfect environment, you can take a deep breath and get ready to give the best out of you.

Pre-writing stage

One of the most important elements that you should consider before writing the essay is understanding the assignment and creating an outline. If you want to stay motivated from beginning to end, you should know exactly what you are writing about. This means that you should carefully read the assignment and understand completely what it wants from you. Start by asking questions to which you will have to answer in your essay. Furthermore, once you understood what you should write about, you should create the outline of your essay. Keep a piece of paper next to you and write down any ideas that come into your mind when you read the assignment. Once you have created the “skeleton” of your essay, you are ready to detail the ideas and write an amazing essay. In addition, when you see that things start getting a form, you will feel more motivated and positive.

Write the first draft

While it would be great to write a correct essay from the first attempt, the reality is usually different. Your essay should contain an introduction, body, and conclusion. If you are under the pressure of time, you shouldn’t worry too much about creating an outstanding introduction. Even though it is one of the most important pieces of an essay, as long as you keep it clear and focused around the topic, then you are fine. The body is where you should show your evaluators that you know the topic very well and you understand the instructions. You should do extensive research and organize your ideas in a logical way. Finally, the conclusion should summarize the most important ideas you inserted in your essay. It should also contain a strong call to action and leave a strong impression on your audience.

Once you feel that there are no new ideas to write about, you should review and proofread your work. Even though there are plenty of electronic checkers which you can use, you shouldn’t trust them 100%. Take time to review your work and submit it in time if you want to obtain a good grade.

Well’s Cargo Unethical Business Practices

Wells Fargo has a scandal about the creation of fraudulent savings and checking accounts without the consent of the clients. It involved the transfer of money from legitimate accounts. The company has been fined 185 million dollars by the Consumer Financial Protection Bureau because of the illegal activity (Koren, James). Wells Fargo customers started noticing the fraud after they were charged unexpected fees and receiving unanticipated credit and debit cards. Initially, the blame was put on the branch managers and workers but was soon shifted to the top-down pressure from the high-level management. Workers were encouraged to order for credit cards for those clients who were yet to be approved without their authorization. Employees were supposed to use unapproved client’s information when filling out the requests. The process of creating new accounts was made possible by the pinning process, which involved setting the customer’s pin as “0000”. By this, bankers were able to control the account of the client making it easy to enroll them in programs such as online banking. In September 2016, the number of unauthorized deposit accounts was 1,534,280 while the credit card accounts were 565,433.

Furthermore, estimates released in May 2017 showed that that the number of fraudulent accounts approximated to 3,500,000. Nearly 85,000 accounts opened incurred fees, which amounted to $2 million. Additionally, the client’s credit scores were affected by the fake accounts. The clients could not be able to take any legal action towards the bank because the process of opening an account required customers to enter into a private arbitration with the bank. The scandal also affected the non-management Wells Fargo employees (Koren, James). This is because the employees found it difficult to gain employment in other banks during the scandal. Banks are required to offer documents to departing employees showing their record on unethical conducts. Wells Fargo issued defamatory documents to the employees indicating that they had been involved in the creation of unwanted accounts. The company later released news that it would rehire 1000 employees who had been wrongfully terminated because of the fraud.

Wells Fargo remains under pressure from the politicians and customers over the issue of fake accounts. The Company is also facing a legal backlash from the borrowers who claim that they were charged fees for the bank to lock in the pledged rates on the new mortgages. However, the company has promised to pay $10.7 million to compensate the clients for opening fake accounts in their names without their authorization (Koren, James). This would include $7 million for refunds and $3.7 million for the complaint process and mediation. Moreover, the firm is also willing to pay $80 million to those affected by the auto insurance misfortune with more money for those who lost their cars.

CEO Stumpf should be arrested and prosecuted for criminal charges against the customers. This is because he failed in his duty to govern and control the acts of the employees. Furthermore, the manager encouraged the employees to create fake accounts. Those who did not follow the order were illegally terminated from employment. Employees should also be prosecuted for interfering with the accounts of the clients. It is against the code of ethics to try and access customer’s accounts without their consent. In case they are found guilty of creating accounts, they should be forced to compensate the customers. Furthermore, the affected clients should be allowed to testify against CEO Stumpf and the employees.

States Intervention in Market Economy

Recently, there has been development concerning free market trends adjustment in Africa and the world. But despite that, generally free market has remained a subordinate instrument of the national political system and their policies. The popularity and free trade policies being enjoyed by the market at the present moment wouldn’t be possible without government intervention in business affairs; concerning State involvement it is necessary to point out that, the primary objective of the state is to facilitate market competition and assist markets to achieve their national policy objectives.

Notably, the role of State policies intervention should be more than just addressing more than the purpose of rationalizing trade, but rather address the factor that effects the market trends. These rationalized objectives often result to do marketing practices to conform mechanically to the modern model. Market interventions should take into consideration of marketing network proven capability. Main reason for developing policies is to make the market work within the existing system, but not to replace it. Some States get more involved in the market to change free market systems, raising the costs of marketing, hurting consumers, distorting resources allocations, as well as damaging the economy.

Policy makers or free market conservatives should view trading as a necessary and socially desirable activity carried out under favorable regulations and friendly environment. General advice regarding their intervention is that they should play a facilitation role rather than a direct role in the market. There should be limited regulatory responses. Developed countries have a long involvement in nature, and they have three aims: to improve market infrastructure, to improve information flow, and to improve institutional infrastructure.

The concept of free market is created, maintained, and curated by the government. Conservatives of free market behave as if free market has the same idea as the state of nature in which tyrannical government arrives after the fact and wrecks the policies when, in fact, it is the opposite. The difference is that in State of nature, you have permanent war, while, traders and entrepreneurs in a free market can only exist if there are monsters to enforce things such as private property, contracts, and money, of which the State creates all of it.  The States sets free market rules and policies, and without their intervention, there would be no free market.

For instance, France has an average retail price of 20% higher than that in Germany, despite the fact that Germany has a higher VAT than France. Evidently, this is because retail market in France is cartel based; in this case, the biggest retailers hold local monopolies. Hence, there is no competition (Gobry, N.p). However, State involvement is based on the strength of the government, and free markets require a vigorous and active government. For instance, United States is more open market than Europe considering the power of their government, but they have been outshined because Europe has a government that is less concerned about maintaining a free market(Gobry, N.p).

In conclusion, involvement of State in every market economy is based on their strength on market policy. Regulations play a role of zoning laws which then prevent the opening of situations such as dumping, reduced price regulations, and squeezing of suppliers. Some States have more involvement because their big companies have created comfortable alliances that suppress other firms from merging. Lastly, it is recommended that government intervention creates a free market, nonetheless, there can be harmful interventions, such as France’ scrapping wrongheaded regulations, but primarily positive interventions have been witnessed with government involvement with the market economy.

5 things you should do after getting a rejection letter

Did you get rejected for that job vacancy you were really interested in?

Guess what? You’re not alone.


A great number of people who apply for a new job and undergo the strict selection process of large companies get turned down and end up feeling discouraged. Receiving a rejection letter is definitely a non-fun part of applying for a job, yet it happens to everyone at some point. But if you really want to work with the organization you applied for, you shouldn’t let your first “no” be the final answer. In the case you are really interested in the position, the most important thing to do is not give up and keep your spirits up.


Below are five positive attitudes to take after receiving a rejection letter, which may, at times, even make recruiters change their minds.


Reflect on it

Reflection is the first step to growth and when a job interview doesn’t go as planned, it is worth trying to understand why so next time it will. What might have gone wrong? Was I prepared? If I was to go through the interview again, what would I change? Only by asking yourself questions can you find out some answers that will help you in the future.

Take the rejection smoothly

Everyone feels at least a little bit hurt when not chosen for an employment opportunity but expressing negative emotions to the recruiter – especially nervousness or resentment – will not help. There are also those who feel like the recruiter should justify themselves and apologize for their decisions, but this only makes matters worse. Instead, draw a deep breath and do not take your frustration on others – particularly if you hope to apply for another position at the same company.


Write a “thank you” note

Regardless of receiving a “no”, saying thank you for the opportunity is always a good move. You may choose to write an email a few days later or say “thank you” after the interview is over; in any case, this demonstrates you are a respectful and mature person. Moreover, a sign of appreciation can reinforce your willingness to work with the company – which is precisely what employers what to see in candidates.


Ask for feedback

After receiving a rejection letter, always try to ask the recruiter where you went wrong or search for advice on how to perform better next time. Something like “If I were to be interviewed again, what would you like me to do differently?” are a good start. More than an actual feedback, this positive attitude shows that you are keen on progressing professionally. And even if you don’t like what you hear, be professional and try to see it as an opportunity for growth rather than criticism.


Polish your CV

After you have reflected on what is going on and asked the employer for feedback, it is worth checking your CV and adding/removing things if needed. Likewise, this may be a good time to develop your skills by enrolling in courses and becoming more actively engaged in your field of work. In turn, this can all be added to your resume and increase your chances of being chosen next time.

5 Reasons To Choose Career In Marketing

If you ever wonder what career path to take after college, you should probably consider a career in marketing. It only makes sense that if you want long-term opportunities and a position in the center of any industry, you will choose marketing as a profession. Here are 5 reasons to convince you to choose a career in marketing.

Long-term opportunities

Marketing has always something new to offer. This includes a snowball of opportunities that will benefit you in the long-term. If you have the skills, you have a great chance of progress in the field of marketing. This is enough reason for you to look forward to going to work because work does not feel like work.

In this day and age where companies take their businesses online, there will always be work available for you.

It is a diverse industry

Marketing requires creativity. You will have to deal with a variety of media channels, advertising, branding, and other affiliate marketing. If you have the right skills, an eye for detail, and a creative person, you will excel in this diverse industry. This will also give you an opportunity to learn more and practice what you are already good at. The more experience you get, the better you will be at this job.

Opportunity to connect and network with different kinds of people

A career in marketing will provide you an opportunity to meet new people in different industries, and your network will grow. However, in order to be an effective marketer in the eyes of other people who have yet to discover your skills, you have to be a good communicator.

You have to be devoted to solving different challenges that may come your way by innovating and trying to come up with effective strategies to make things work. You will have to convince the customer to believe in the product or service that you are trying to sell. You will have to collect data that can help predict the behavior of the consumers and turn it into a campaign or strategy that will benefit the company that you work for.

You can only expect a fast growth in this industry

Like what has already mentioned above, a career in marketing can provide you long-term opportunities and a lot of experiences. This will only help boost your career in the process and get you to a higher position with a better income. When you are already a success, companies and clients will come to you instead of you coming to them begging for a chance to work and prove yourself.


Sometimes a successful career and a good pay are not enough to make you stay in one profession forever. Think about having the opportunity to be part of history. Technology is constantly evolving and this time is a great time for huge changes, for embracing these changes, and to innovate.

Constantly thinking of a new and more effective approach to a problem makes a company ahead of its rivals. Innovation brings many positive things to businesses and the society. It forces people to adapt and see things in a new perspective.

Marketing is a profession that is here to stay. You have a great opportunity to create a product or service according to the needs of the consumers and bring positive result not only to the society but also to your career.

10 Tips For Coach Beginners In Marketing

Coaches do important work. We need experienced coaches to help us achieve great things in our chosen field or industry. A marketing coach, for example, can help clients reach their goals. If you are a marketing expert and exploring another option of becoming a coach, here are some tips to help you become an effective marketing coach and eventually help your clients develop effective strategies to achieve their marketing goals.

Raise your profile as a marketing coach

If you are a beginner, it is understandable that you keep a low profile because you are just starting out. But in order to attract clients and make them believe you can be an effective coach, you must raise your profile even if you think you are not ready. Get yourself out there and connect to your calling as a marketing coach.

Focus on the goal and streamline priorities

As a coach, you have to know the marketing goals of your clients. One of your jobs is to help them focus on the goal and streamline their priorities to be able to use time wisely and invest in activities that create the highest impact with the least amount of effort and cost.

Be an effective sound board

As a coach, you can serve as the company’s sound board every brainstorming activity. This is a great exercise for the company to expand ideas and turn them into innovative workable solutions. Remember that every person in the creative department or those included in the brainstorming has their own thoughts and opinions that can expose the whole team to new marketing opportunities that they might not thought of.

Create a marketing system for your clients

One of the keys to a successful, lasting, and growing a profitable business is to establish a workable plan, effective strategies, and a marketing system to serve as a blueprint when you an your client work together to execute the plan.

Use all the necessary tools

An effective coach should be able to give clients access to tools and technology they haven’t even heard before. Setting up a marketing system requires necessary tools and resources to allow you and the client to quickly set up the system without spending too much money.

Build new alliances and form joint ventures

It takes a village to build a business empire. You and your client cannot do it alone. You need alliances and joint ventures with other companies.

Conduct special training

You are the coach, so you must coach. Conduct special training and introduce new business approach and introduce fresh perspectives every once in a while. This will not only expand the team’s knowledge, it will also help them acquire new marketing skills, learn how to respond to new generation’s system, and analyze consumer behaviour.

Enforce Accountability

Business owners usually do not hold themselves accountable for their own actions just because they own the company. Having you as a coach would remind them that their actions can either make or break their company. You will hold them accountable for every decision they make and its potential effects. Remember that accountability is a crucial factor between success and failure.

Do not let your fears and self-doubt overpower you

You are a marketing coach. Clients hired you because they know they will learn faster and advance further in their business with your help. It a great return of investment on their part. This does not mean that everything will work smoothly and perfectly. There will be failures and disappointments along the way, but you must let these and self-doubt overpower you and affect your work.

Master your craft and keep improving

You are responsible for improving the client’s marketing team and strategies. In order to do that, you must first master your craft and work hard to keep improving.

Most business owners believe in the power of coaching. As a coach, you must have the confidence in your abilities, keep improving, and work hard to reach your own goals and to help your clients reach theirs.

5 Techniques On Finding Your Personal Style In Content Writing

Creating your unique style of writing especially in this modern Internet age, where readers are constantly in pursuit of quality, engaging, and original content is essential. If you are just starting out and have just created a blog, refining your style to establish your own voice and achieve the tone of your blog is a must. Here are some techniques to get you started.

Start with what you already know

Start with what you are already familiar with to make it easier for you to write and immerse yourself into the setting of your content. By doing so, you will be able to grow with the character or in the setting of your story. Your story or the content you are writing will inspire you and bring you back into a specific emotional state.

If you were able to feel strong emotions after writing and reading your work, your readers will feel the same way, too. This will help them connect more powerfully with your story or content.

It is best to avoid clichés

If you find yourself suddenly borrowing quotes, words, and storylines from other known authors or your favourite book, take a step back and think again. It is very easy to fall into that trap especially if you have doubts or if you are running out of ideas.

Remember the first step is to start with what you know. Copying other people’s work can ultimately damage your originality and your readers’ perception of your writing style. It is better to do your own thing and produce work that resonates with the readers.

Pay attention to details and be creative with your choice of words

When you pay attention to details, you also get intimate with them. It helps you enhance your writing and give your readers a vivid picture of your story or content. It is better to be specific with your descriptions and characterisation of your characters and settings. Your choice of words can powerfully affect your readers.

Try turning objects into metaphors to give your mind some creative exercises. The ability to turn something mundane into something original, special, and into a greater context is a gift. Avoid using the same old words to describe objects or settings. Try to adapt a different approach or see things in a different perspective

For instance, you can transition your description of a certain event or object by using an anecdote or a memory combined with vivid words.

Do not be afraid to break some writing rules

Do not be scared to experiment and test the limitations of what you think are capable of writing even if it means bending and breaking some writing rules. If you examine the works of some of the great writers in history, you’ll find that they do not really follow the rules, but were able to succeed in their goals.

Write everyday

Writing everyday is a good practice to exercise your creativity and to find out what works for you and what doesn’t. The more you practice your writing the more you will grow as a writer. How much you write everyday doesn’t really matter, but frequency does.

Over time, you will eventually figure out what your personal writing style is and refine it. You will be able to write faster and more effectively. Words will come out naturally and your content will appear more authentic.


These techniques can help you find your personal style in content writing. Set aside some time to practice writing everyday and let your creative juices run free. Soon you will be able to find your own voice and your readers will appreciate your work and get so deeply submerged in the story you are writing.