Writing a video description is an important part of the video marketing process. In fact, it’s one of the most important parts of your video marketing strategy. If you don’t have a compelling video description, you’re missing out on a lot of potential traffic and sales.
In this post, I’m going to share some of the best tips for writing a killer video description that will help you stand out from the crowd and get more views and traffic to your videos.
So, without further ado, here are the best video description writing tips:
1. Keep it short
You’ve probably heard this before, but it bears repeating. The best video descriptions are short and to the point. If your description is too long, it can be confusing to your viewers. They’ll have a hard time figuring out what your video is about and whether or not they’d be interested in watching it. So, make sure to keep your descriptions short and sweet. You can always add more information to your description if you want to, but make sure you keep it to a maximum of two or three sentences. Anything longer than that and you risk losing your viewers’ attention and interest.
Also, keep in mind that your video description should be written in the third person. For example, instead of writing something like “This is a video about how to start your own business,” you should write something like, “In this video, I show you how to get started with your own online business.”
2. Write in the present tense
The present tense is the best tense to use when writing your video descriptions. This is because it makes your descriptions sound more conversational. Instead of writing “in the past” or “the future”, you should use the present. This makes your description sound more natural and conversational, which will make it easier for your viewers to relate to and understand.
For example, you could write a description like this:
“This video shows you how you can start an online business in just a few minutes. In just 10 minutes, you can get started and start making money right away. Watch this video and see how easy it is to make money online.“
3. Use action verbs
Using action verbs is a great way to make your descriptions more interesting and engaging. Action verbs are verbs that describe a specific action or behavior. Examples of action verbs include “watch” and “listen”.
When writing your descriptions, try to use as many action verbs as you can. This will help your descriptions stand out and be more interesting to your readers.
Here are a few examples of how you could use action verbs in your descriptions:
Example 1: “Watch this video to learn how to make $1,000 per month in your spare time. In less than 30 minutes, I will show you exactly what you need to do to make this kind of money. Watch the video and you will be able to start making $1k per month within a few weeks.’
Example 2: ‘Watch this short video to find out how to earn $5,000 a month online. This video will teach you the exact steps you can take to earn this much money in a short amount of time.‘
4. Use a hook
A hook is a phrase or sentence that is used to grab the attention of your viewers and get them to want to watch your video. A good hook can make all the difference in the world when it comes to getting people to click on your video and watch it.
A good example of a hook is “How to Make Money Online in 30 Minutes or Less!” This is a hook because it tells your viewers exactly what they can expect to see in the video. It also tells them exactly how long it will take to watch the video, which makes it easy for them to decide if they want to spend their time watching your video or not.
You can use a hook in your description as well. Here are some examples of hooks that you can use:
– How to Start an Online Business in 30 minutes or less!
– How can you make $10,000 in one month?
– How do I make $5k a month in my spare time?
5. Use bullet points
Bullet points are a good way to break up your descriptions and make them easier to read and digest. They can also help you get your point across more clearly and concisely.
Instead of writing a long, rambling description, try using bullet points to break it up and make it more concise and easy to read. Here is an example of what a bullet point might look like:
– How to Make $1K a Month in Your Spare Time
– In Less than 30 Minutes, I Will Show You Exactly What You Need to Do to Make This Kind of Money
– Watch This Short Video to Find Out How to Earn $5K in One Month
– This Video Will Teach You The Exact Steps You Can Take to Earn This Much Money in a Short Amount of Time
6. Include a call to action
Your video descriptions should include at least one or two call to actions. This means that your descriptions should tell your viewers what you want them to do next. This can be as simple as telling them to “click here” to get more information about your product or service, or it could be as complicated as asking them to sign up for your email list or subscribe to your YouTube channel.
Whatever you decide to include in your call-to-action, be sure that it’s something that your viewers will actually want to do. If they aren’t interested in what you’re offering, they probably won’t want to take the next step and do what you ask of them.
7. Include links
If you have a link to your website or blog, include it in the description. This gives your viewers a chance to learn more about you and what you have to offer if they are interested in doing business with you.